Octane's New LateralX Named Best Elliptical By Health Club Industry

Just a few months since its debut, the unique LateralX from Octane Fitness, LLC earned the Best Elliptical Award in Club Industry magazine’s 10th annual Best of the Best Awards.
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BROOKLYN PARK, Minn. – Oct. 22, 2012 – Just a few months since its debut, the unique LateralX from Octane Fitness, LLC (www.octanefitness.com) earned the Best Elliptical Award in Club Industry magazine's 10th annual Best of the Best Awards in the health club industry.

“The LateralX gives exercisers an exciting, effective way to exercise, and the extraordinary response we have seen from clubs demonstrates a strong desire for new workouts on a premium machine,” said Tim Porth, executive vice president of product development and marketing at Octane Fitness.

The Best of the Best Awards traditionally focus on health club programming, but this year, Club Industry also chose to present awards to industry vendors, who could submit comprehensive applications in four categories: ellipticals, treadmills, stationary bikes and club management software.
Submissions were narrowed to three finalists in each category through online voting from industry professionals.

The three finalists were evaluated by a panel of health club operators and industry consultants during the annual Club Industry Conference and Expo in Las Vegas, where judges could assess and test-ride the equipment at manufacturers' exhibit booths.

Regarding the LateralX, one judge said, “No other elliptical feels like it does, and it seems incredibly unique. Members love new, exciting offerings, and this provides that from the moment you get on.”

Another judge pointed out about the LateralX, “There is a novelty to this product, but it is strong, tested and solid enough to stay and really entertain and engage users.”

Since it was first launched in March 2012, the LateralX has commanded intense interest, with demand outpacing production and many clubs ordering the product sight-unseen.

LateralX Fuels Industry

The LateralX provides smooth, 3D motion that goes from a vertical elliptical stepping motion to an active side-to-side motion that adjusts electronically, utilizing 10 varying planes of motion to create muscle confusion, for novel, effective workouts.

University research shows that LateralX users experience a 27% increase in caloric expenditure going from lateral width 1 to the maximum of lateral width 10. Studies also show that the LateralX motion represents a 30% increase in hip abduction, hip adduction and knee extension over traditional ellipticals.

To target the glutes, hips and thighs, exercisers can choose from interval routines such as QuadPower, ThighToner, Lateral Interval and Dual Direction. Octane's popular CROSS CiRCUIT combined cardio and strength workouts, along the new Mixed Martial Arts (MMA) and 30:30 Interval programs, add variety and intensity.

Currently available from Octane Fitness direct salespeople and authorized specialty fitness retailers, the LateralX is priced at $6,999.

Octane Fitness Background

Relentlessly fueled to reinvent low-impact cardiovascular exercise, Octane Fitness has perfected the elliptical machine, introduced a new category with the xRide seated elliptical, designed strength-infused cardio with the unique CROSS CiRCUIT and now leads exercise in an entirely new direction with the LateralX. Defined by standout innovations, and driven to deliver more effective, efficient and rewarding workouts, Octane is engineering elliptical domination.

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Find Octane at www.Facebook.com/OctaneFitness. Images are available; contact Julie King at 847.638.1582 or jking@octanefitness.com. For more information, contact the company at 888-OCTANE4 (888-628-2634) or www.octanefitness.com. Octane Fitness, CROSS CiRCUIT, LateralX and xRide are registered trademarks of Octane Fitness.

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