Octane's New LateralX Named Best Elliptical By Health Club Industry

Just a few months since its debut, the unique LateralX from Octane Fitness, LLC earned the Best Elliptical Award in Club Industry magazine’s 10th annual Best of the Best Awards.
Author:
Updated:
Original:

BROOKLYN PARK, Minn. – Oct. 22, 2012 – Just a few months since its debut, the unique LateralX from Octane Fitness, LLC (www.octanefitness.com) earned the Best Elliptical Award in Club Industry magazine's 10th annual Best of the Best Awards in the health club industry.

“The LateralX gives exercisers an exciting, effective way to exercise, and the extraordinary response we have seen from clubs demonstrates a strong desire for new workouts on a premium machine,” said Tim Porth, executive vice president of product development and marketing at Octane Fitness.

The Best of the Best Awards traditionally focus on health club programming, but this year, Club Industry also chose to present awards to industry vendors, who could submit comprehensive applications in four categories: ellipticals, treadmills, stationary bikes and club management software.
Submissions were narrowed to three finalists in each category through online voting from industry professionals.

The three finalists were evaluated by a panel of health club operators and industry consultants during the annual Club Industry Conference and Expo in Las Vegas, where judges could assess and test-ride the equipment at manufacturers' exhibit booths.

Regarding the LateralX, one judge said, “No other elliptical feels like it does, and it seems incredibly unique. Members love new, exciting offerings, and this provides that from the moment you get on.”

Another judge pointed out about the LateralX, “There is a novelty to this product, but it is strong, tested and solid enough to stay and really entertain and engage users.”

Since it was first launched in March 2012, the LateralX has commanded intense interest, with demand outpacing production and many clubs ordering the product sight-unseen.

LateralX Fuels Industry

The LateralX provides smooth, 3D motion that goes from a vertical elliptical stepping motion to an active side-to-side motion that adjusts electronically, utilizing 10 varying planes of motion to create muscle confusion, for novel, effective workouts.

University research shows that LateralX users experience a 27% increase in caloric expenditure going from lateral width 1 to the maximum of lateral width 10. Studies also show that the LateralX motion represents a 30% increase in hip abduction, hip adduction and knee extension over traditional ellipticals.

To target the glutes, hips and thighs, exercisers can choose from interval routines such as QuadPower, ThighToner, Lateral Interval and Dual Direction. Octane's popular CROSS CiRCUIT combined cardio and strength workouts, along the new Mixed Martial Arts (MMA) and 30:30 Interval programs, add variety and intensity.

Currently available from Octane Fitness direct salespeople and authorized specialty fitness retailers, the LateralX is priced at $6,999.

Octane Fitness Background

Relentlessly fueled to reinvent low-impact cardiovascular exercise, Octane Fitness has perfected the elliptical machine, introduced a new category with the xRide seated elliptical, designed strength-infused cardio with the unique CROSS CiRCUIT and now leads exercise in an entirely new direction with the LateralX. Defined by standout innovations, and driven to deliver more effective, efficient and rewarding workouts, Octane is engineering elliptical domination.

# # #


Find Octane at www.Facebook.com/OctaneFitness. Images are available; contact Julie King at 847.638.1582 or jking@octanefitness.com. For more information, contact the company at 888-OCTANE4 (888-628-2634) or www.octanefitness.com. Octane Fitness, CROSS CiRCUIT, LateralX and xRide are registered trademarks of Octane Fitness.

Related

Health Club Orders Surge for New LateralX Elliptical from Octane

BROOKLYN PARK, Minn. – Sept. 19, 2012 – Eager to give their members an innovative, effective way to exercise, health clubs worldwide are rapidly placing orders for the recently debuted LateralX elliptical (LX8000) from Octane Fitness, LLC (www.octanefitness.com), which is now ...read more

Octane’s Seated Elliptical Now Available to Health Clubs

BROOKLYN PARK, Minn. – Oct. 17, 2008 – Octane Fitness, LLC, a leading brand of multiple award-winning, premium elliptical cross trainers, now offers its unprecedented xRide seated elliptical to commercial health clubs, thereby broadening exercise choices for everyone from ...read more

Octane Offers Health Clubs Third-Generation New Elliptical

BROOKLYN PARK, Minn. – March 5, 2008 – Octane Fitness, LLC, a leading brand of multiple award-winning, premium elliptical cross trainers, has launched the Pro3700, its third-generation commercial elliptical cross trainer, that is based on a brand new platform, including the ...read more

FitnessProfessorReview.com Names Six Octane Ellipticals Best Buys

BROOKLYN PARK, Minn. – October 30, 2012 – FitnessProfessorReview.com has again named six Octane Fitness home elliptical machines Best Buys for the 2012-2013 season. Since 2003, Octane Fitness, LLC (www.octanefitness.com) has earned approximately 60 Best Buy awards from a ...read more

Fitness Retailers Again Name Octane Best Supplier and Best Elliptical

BROOKLYN PARK, Minn. – Dec. 6, 2012 – With an unmatched history of decisive victories, Octane Fitness, LLC (www.octanefitness.com) was named the best supplier in the industry for the fifth year, as well as the top-selling elliptical machine for the seventh year, in the ...read more

Health bestows second “Best of Fitness” Award on Octane

BROOKLYN PARK, Minn. – Jan. 9, 2007 – For the second consecutive year, Octane Fitness, a leading manufacturer of multiple award-winning, premium elliptical cross trainers, has earned the prestigious “Best of Fitness” award from Health magazine in the category of ...read more

Two New Octane Ellipticals Fuel Fitness Facilities

BROOKLYN PARK, Minn. – July 28, 2011 – Known for revolutionizing the elliptical cross trainer category, Octane Fitness, LLC (www.octanefitness.com) has introduced a new club xRide seated elliptical and a new commercial standing cross trainer. Both ideal for every exerciser, ...read more

Pro4500 Elliptical Delivers Interactive Ergonomics to Health Clubs

BROOKLYN PARK, Minn. – March 29, 2007 – Octane Fitness, a leading manufacturer of multiple award-winning, premium elliptical cross trainers, now offers health clubs the Pro4500, a full commercial, top-of-the-line elliptical cross trainer with the breakthrough SmartStride ...read more

National Health & Wellness Club Award Exclusive Seal of Approval to Q45e Elliptical

BROOKLYN PARK, Minn. – October 12, 2006 – Octane Fitness, a leading manufacturer of multiple award-winning, premium elliptical cross trainers, has earned the coveted seal of approval from the National Health and Wellness Club for the company's breakthrough Q45e elliptical. ...read more