Oboz Plants a Tree for Every Pair of Shoes it Sells

Oboz celebrates Earth Day every day by planting a tree for every pair of shoes it sells--in partnership with Trees for the Future.

When Oboz (www.obozfootwear.com) launched its new shoe business last year, the company vowed to plant a tree for every pair of shoes it sells.

Thousands and thousands of trees later, Oboz continues its commitment to its 'One More Tree' program and looks at this Earth Day and every day as a way to help the environment.

"Every day and every pair of shoes means another tree will be planted in a far corner of the world where trees are absolutely needed and treasured," said Oboz founder John Connelly.

Oboz's One More Tree program benefits Trees for the Future (www.treesftf.org), an international organization that improves livelihoods in developing countries through beneficial tree planting and sustainable land management projects. Since 1988, Trees for the Future has planted nearly 50 million trees and helped thousands of communities in Central America, Africa, and Asia.

On April 24-25 and in celebration of Earth Day, two Oboz retailers -- Schee's in Bozeman, Montana and Cumberland Transit in Nashville, Tennessee -- will give their customers tree seedlings to plant at their home or in their community.

About Oboz

Oboz creates ‘true to the trail’ outdoor footwear inspired by the wild environs spanning the region from the company’s Bozeman, Montana home to Jackson, Wyoming. The ‘Oboz’ is a place for exploration, play and work, as well as a state of mind that has deep respect for the area’s rich natural heritage. Oboz shoes—which debuted in stores in 2008—are designed to have meaningful innovation, steadfast performance and recognizable quality.