PORTLAND, Ore. — APRIL 12, 2020 — The Open for Business initiative
launches to help small businesses impacted by the coronavirus tell their stories, stay open and connect with their communities.
Portland’s creative industry, well known as the advertising powerhouse of the West, is stepping up for small businesses that greatly need help today and in the weeks and months ahead. The Open for Business initiative connects small brands and businesses with experienced storyteller volunteers who agree to develop and create a video message for free that assures and reminds the world they are open for business.
“Open for Business was developed to support and give a voice to as many small businesses as possible,” said Darren Rankin, president and CEO of CMD, the agency powering the initiative. “Small and local businesses are the hearts and souls of communities throughout the U.S., and as creatives, we can offer to them what we do best — telling stories that drive results.”
Open for Business is now live and ready for businesses and creative volunteers to sign up. The volunteer pro bono platform is simple and user-friendly, intended for quick turnaround. Once a business signs up, they choose a professional creative to pair with and develop and produce a complimentary 30- to 60-second spot that can be shared far and wide. It’s that simple. Businesses that apply will be approved and posted on the site as soon as possible, typically within a day.
“The challenges seem daunting right now, and our extremely talented industry is able to share its expertise and hopefully help small businesses see immediate results,” said John O’Connell, executive creative director at CMD.
Open for Business is asking for support from all creatives regardless of location, agency or brand affiliation.
CMD takes its client partnerships seriously. We are proud to work with some of the world’s leading global brands, including Microsoft, Mixer and Xbox, T-Mobile, Gates, HP, adidas and JELD-WEN, in addition to regional clients like Banner Bank, Deschutes Brewery, Dairy Farmers of Washington, NW Natural, Pacific Seafood and The Portland Clinic. In 2019, that dedication earned us, and our partners, industry distinctions, including 18 regional and national ADDY Awards, two Clio Awards and a shortlist at Cannes. Calling on the peerless talents of our more than 150 creative professionals, we deliver strategically led, creatively driven solutions that achieve true business results. We do it through a full suite of services, across strategy, digital, content, media and creative. Take a closer look at CMD at cmdagency.com.