MiiR Builds Upon Sustainable Giving Platform With New Bicycle Line

This month, MiiR celebrates the launch of their new commuter bicycle line designed to expand upon the company’s sustainable giving business model. For every MiiR bicycle sold, one person in need will receive a bicycle.

Seattle, WA – This month, action lifestyle brand MiiR celebrates the launch of their new bicycle line designed to expand upon the company's sustainable giving business model. Just as their inaugural water bottle line provides people with clean water, now MiiR bicycles provide people with sustainable transportation. For every MiiR bicycle sold, one person in need will receive a bicycle.

MiiR is completely underwriting the buy one, give one project and has blended their giving model to help provide bicycles domestically as well as internationally. Recognizing that ownership leads to sustainable change, MiiR has partnered with non-profit organizations Boise Bicycle Project www.boisebicycleproject.org and World Bicycle Relief www.worldbicyclerelief.org, respectively, to empower people to grow their local economies. Through study- and work-to-own contracts, recipients are not simply handed a bicycle, they make a commitment that will magnify the impact.

“I started the company back in 2010 by making water bottles that help provide others with access to clean water & sanitation training. In meeting these fundamental needs our eyes were opened to the need for transportation,” said Bryan Papé, Founder and CEO of MiiR. “Affordable, reliable mobility is one of the most valuable but unrecognized tools for empowering others to create sustainable change.”

Two commuter styles are featured for purchase in the initial MiiR bicycle launch: the High 5 five-speed and the Wave single-speed. Both feature lightweight high quality parts and a stylish design with clean lines. MSRP: $899 & $699.

With a tip of the cap to mid-century dutch styles, the High 5 blends timeless design with fresh, modern elements to get you where you need to go in style. Comfortable for casual rides around town and reliable as your everyday commuter, the chromoly frame and fork are designed to fit racks or fenders so you can customize your MiiR bicycle. The Sturmey Archer internal five-speed hub is great for cruising the flats but also gives you gear options to help conquer those hills you find along the way.

The Wave is MiiR's take on the single-speed commuter and is designed to be simple and reliable with undeniable style so you can enjoy the ride as you turn heads. Keep it chill with the freewheel, or flip the rear hub and have some fun riding it as a fixed gear. The chromoly frame and fork are designed with plenty of room for fenders or a rack.

MiiR is kick starting their first production run of bicycles with the launch of its MiiR Bicycles Founders Circle. When you join as a founder at $1,000 you'll be issued a limited edition, numbered MiiR bicycle and a Founders Circle messenger bag and bottle. You'll also get exclusive invites to MiiR's giving trips and VIP access to all MiiR events. Most importantly, you'll be one of the first donors to give a bike to someone in need. For more information on MiiR bicycles please visit http://www.miir.com/fc

About MiiR
Based in Seattle, WA, active lifestyle brand MiiR was founded in 2010 with a commitment to offering reusable, recyclable products that also give back to the community. MiiR launched its BPA-free stainless steel water bottle line at start up where every bottle purchased provides one person with clean water for an entire year. To date, MiiR has built eight clean water wells in Africa and one in Laos. In 2012, MiiR launched its commuter bicycle line that provides a bike to someone in need when a MiiR bike is purchased. miir.com.

About Boise Bicycle Project
Boise Bicycle Project is a community-oriented effort to promote the personal, social, and environmental benefits of bicycling. It functions as a bicycle recycling center as well as an educational workspace in a diverse and non-threatening atmosphere. Through education and access to inexpensive bicycles they strive to build a stronger bicycling community. Learn more at boisebicycleproject.org.

World Bicycle Relief
With over 100,000 bicycles in the field and more than 750 field mechanics trained, World Bicycle Relief is changing lives across Africa. World Bicycle Relief currently has assembly facilities in Kenya, South Africa, Zambia and Zimbabwe and has supplied bicycles through programs in Kenya, Mozambique, South Africa, South Sudan, Tanzania, Uganda, Zambia and Zimbabwe. Learn more at worldbicyclerelief.org.


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