Lake & Trail From New Holland Brewing Returns for Second Release - SNEWS

Lake & Trail From New Holland Brewing Returns for Second Release

Craft brewery re-releases crisp, multidimensional copper lager
Publish date:

Holland, MI, March 30, 2020 -- New Holland Brewing, craft brewery and distillery based in Holland, MI, is proud to announce the return of Lake & Trail Lager to its delicious quiver of beers.

Lake & Trail, is a crisp, light copper style lager that features a slightly malty finish. In addition to the refreshing flavor, Lake & Trail cans have a unique look thanks to art designed by local Grand Rapids artist: Erica Lang of Woosah Outfitters. The perfect beer for the campsite, hike or boat ride, Lake & Trail embodies New Holland’s mission to foster rich experiences for their consumers, and to support those moments with the best tasting craft beer possible.

“Lake & Trail came about when we collectively determined that we wanted to create something refreshing, flavorful and conducive to the outdoors experiences we know and love in our home state of Michigan,” said Brewmaster Jason Salas. “Lagers are easy to enjoy, but the rich copper maltiness adds another intriguing component, and gives a beverage experience that really emulates our crisp, clean, multidimensional trail system and outdoor space right here in our backyard.”

New Holland’s vision is to create savored moments, and they are doing so through the Lake & Trail fundraising events with Michigan State Parks called Trail to Table. Partnering with Merrell footwear, these events pair a guided trail hike with a premium beer dinner at five of Michigan’s State Parks. Also a member of the Great Lakes Business Network, New Holland is committed to protecting the Great Lakes from environmental threats.

“Public parks, trails and waterways are an invaluable part of our lives here in Michigan and we are so thrilled to be able to support them with the 2nd release of Lake & Trail Copper Lager. Through the Trail to Table event series, we raised over $27,000 for the State Parks last year and hope to raise over $40,000 in 2020 with the help of our friends Merrell,” said Brand Manager Adam Dickerson. Lake & Trail can be found on the MDNR’s The Goods are Good for Michigan website. More information on the Trail to Table event series can be found on New Holland’s social media pages later this spring.

“We recognize that the current circumstances may prohibit us from enjoying the outdoors while maintaining our social distancing. We hope Lake & Trail keeps us all optimistic and excited for community and the outdoors to return again in the near future. In the meantime, we hope you can enjoy a can from the comfort of your home. Remember to stay home, stay safe and stay positive,” said Director of Marketing, Tom Stryker.

Lake & Trail will be available in several regional states, including but not limited to MI, OH, IL, IN, WI, MN, and at leading grocery stores across the country in April, 2020.

For more information, please visit


Media Contact: Jess Smith, OutsidePR,


New Holland Brewing Company’s deep roots in the craft industry go back to 1997. Our role as an integral member of the artisan approach is something we take seriously, yet engage lightheartedly. We believe the art of craft lives in fostering rich experiences for our customers, through creating authentic beer, spirits and food while providing great service. Recognized for our creativity and artistry, our mission to improve the lives of craft consumers everywhere is seen in our diverse, balanced collection of beer and spirits. 


New Holland Brewing Celebrates Black Is Beautiful

(Holland, MI) Sept. 30 2020 -- New Holland Brewing of Holland, MI is partnering with Michigan-based non-profit The Diatribe, as part of the the Black is Beautiful Beer initiative; “a collaborative effort amongst the brewing community and its customers, in an attempt to bring more

Lightpoint From New Holland Brewing Races Into The Active Beer Space

Holland, MI, Jan 27th, 2020 -- New Holland Brewing, craft brewery and distillery based in Holland, MI, is proud to announce the upcoming launch of Lightpoint Functional White Ale, its first “active pursuits” beer. Designed to provide a refreshing and responsible post-pursuit more

New Holland Announces Partnership with Ragnar Trail Series

Holland, MI, March 9, 2020 -- New Holland Brewing, craft brewery and distillery based in Holland, MI, today announced a partnership with Ragnar Trail Series as the race’s Official Beer Partner. Renowned for flavorful and unique craft beer offerings, New Holland will offer runners more

New Holland Brewing Rolls Out Iconic Dragon’s Milk Reserve For Fall Savoring

Holland, MI, Sept. 14 2020 -- As the summer of 2020 draws to a close, New Holland Brewing Co. is releasing an updated throwback Dragon’s Milk Reserve bottling for nostalgic and fall-inspired enjoyment. Available beginning in October, the final Reserve release of 2020 pairs more

New Holland Brewing Announces Virtual Concert Series Supporting Local Musicians and Artists

Holland, MI, March 23, 2020 -- New Holland Brewing, craft brewery and distillery based in Holland, MI, reacts to the current global COVID-19 pandemic with a show of support to affected communities. As part of the hugely affected hospitality industry, the team at New Holland more

upslope logo 1 red

Upslope Brewing Company’s Limited Release Pumpkin Ale Returns for the Fall

BOULDER, Colo. (August 3, 2016) — Upslope Brewing Company, a nationally-decorated Boulder-based craft brewery, is proud to unveil its Limited Release Pumpkin Ale in 12-ounce four-packs for the first time this 2016 fall season. Upslope’s award-winning Pumpkin Ale (2011 Great more

upslope logo 1 red

Upslope Brewing Announces Return of the Limited Release Blood Orange Saison

BOULDER, Colorado (August 24, 2016) — Upslope Brewing Company, a nationally-decorated Boulder-based craft brewery, has officially released this year’s edition of its fall Limited Release Blood Orange Saison. Back for its second-straight year, Upslope’s Blood Orange Saison will more

BUFF® Releases Triple Crown Trail Series Multifunctional Headwear

(Santa Rosa, CA) March 19, 2019 - Buff, Inc., the U.S. subsidiary of BUFF®, creators of versatile performance headwear for all-season outdoor enthusiasts and athletes, is pleased to announce the launch of its Triple Crown Series line of Original Multifunctional Headwear. The more

Mammut And The Lady Alliance Announce Second Adventure Safety Tour

(Denver, CO.) Oct. 19, 2020 -- Mammut and The Lady Alliance are teaming up again to host a second virtual Adventure Safety Tour, in response to an overwhelming positive and successful first event in June of this year. Mountain safety and outdoor gear brand Mammut and The Lady more