New Holland Announces Partnership with Ragnar Trail Series

Craft Brewery Is Now Ragnar’s Official Beer Partner for Epic Trail Races In 2020
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Holland, MI, March 9, 2020 -- New Holland Brewing, craft brewery and distillery based in Holland, MI, today announced a partnership with Ragnar Trail Series as the race’s Official Beer Partner. Renowned for flavorful and unique craft beer offerings, New Holland will offer runners and attendees high-quality craft beer, and opportunities to not only interact with the brand but to enjoy its thoughtfully constructed brews post-race or post-loop.

The Ragnar Trail Series launched with five races in 2013, and has grown to 19 in 2020. The race entails teams of 8 running roughly 120 miles, in three repeating loops, on wilderness trails that meander through mountains, valleys, forests and dales. Overnight camping in a communal campground, Ragnar Village, offers a location for downtime in between loops and the New Holland booth will undoubtedly be the spot to convene and enjoy a craft beverage or two.

“Ragnar Trail Series is thrilled to announce this partnership with New Holland Brewing,” said Tanner Bell, CEO and Founder of Ragnar. “They are a great addition to our event series, offering refreshing beers post-race and elevating what the Ragnar Trail Series is about; community and outdoors immersion - we’re like summer camp for adults - with trail running and race medals.”

“We are excited for this year’s race series, and to be involved on a partnership level, having been Ragnar enthusiasts for quite some time,” said Adam Dickerson, Brand Manager for New Holland Brewing. “Our newly announced Lightpoint Functional White Ale, made with coconut water, raw honey and orange rind and with only 86 calories, will surely be the highlight of many competitors’ post-race experience. Alongside a number of our other delicious brews that suit the outdoors and active lifestyle, we are thrilled to bring that sense of community, joy and achievement to all Ragnar Trail racers and attendees.”

The partnership is a natural fit, given that the Trail Series perfectly embodies New Holland’s passion and dedication to community and the outdoors. Together, New Holland and the Ragnar Trail Series will work to construct rich, collaborative, community-building experiences for everyone.

For more information, please visit

Lightpoint Functional White Ale launches nationwide on March 1, 2020.


Media Contact: Jess Smith, OutsidePR,


New Holland Brewing Company’s deep roots in the craft industry go back to 1997. Our role as an integral member of the artisan approach is something we take seriously, yet engage lightheartedly. We believe the art of craft lives in fostering rich experiences for our customers, through creating authentic beer, spirits and food while providing great service. Recognized for our creativity and artistry, our mission to improve the lives of craft consumers everywhere is seen in our diverse, balanced collection of beer and spirits.


Based in Utah, Ragnar is the largest overnight running relay series in the world. In the Ragnar Trail Series, teams of 8 run a 120-mile trail relay over the course of two days and one night. More than 100,000 runners each year embrace the Ragnar spirit of ‘doing things together we could never do alone.’ Since 2004, Ragnar has grown from one race to 50 relays throughout North America, Europe and Africa each year.


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