SEATTLE, Wash. (June 12, 2018) — Mountain Safety Research® (MSR®), the Seattle-based high-performance outdoor equipment brand, has launched the MSR Impact Project to advance the company’s work in global health. The new nonprofit fund will accelerate access to safe water and hygiene for people in need, advancing global health and improving quality of life around the world.
With help from in-country partners, NGOs, government entities, and private institutions, MSR Global Health has already provided sustainable safe drinking water and hygiene solutions to more than half a million people in more than 30 countries worldwide since its launch in 2015. Today’s debut of the MSR Impact Project aims to rapidly speed up the rate at which future projects can be implemented. With the launch of the MSR Impact Project, the company hopes to help more than 200,000 people access safe water and sanitation enhancements in 2018 alone.
“Readily available, life-saving technologies like the MSR Community Chlorine Maker are desperately needed in communities far and wide,” says Doug Sanders, vice president of MSR. “The launch of the MSR Impact Project is exciting because it empowers the outdoor community to play a vital role in improving access to safe water and hygiene worldwide.”
Furthering MSR Global Health’s mission to provide life-changing technologies to those in need, the MSR Impact Project will conduct regular fundraising and then disburse grants to innovative, on-the-ground projects worldwide. Using its new online platform, MSR will raise grant funds in three ways:
MSR Impact Project Direct Donations: From supporting hand washing stations at schools to safe water in the wake of natural disasters, individuals can make contributions to the MSR Impact Project with a personal donation to fund safe water and hygiene projects. The fund will disburse grants to partners for supplies, training, monitoring, evaluation, and distribution of sustainable projects.
Adventures for Impact: MSR-curated trips take travelers to destinations around the globe, combining a spectacular adventure with the opportunity to provide long-term solutions to safe water access in local communities. Participants fundraise for water and sanitation projects in the locations they elect to visit, and then take part in the implementation of those projects on the ground.
Fundraise for Safe Water: Individuals host their own fundraisers for global safe water and hygiene projects, turning their passions into actions that empower communities with a healthier future.
“This launch represents a pivotal moment for MSR Global Health and the developing communities around the world that are served by our technologies,” says Doug Sanders. “Safe water changes everything for communities in need, from improving health to supporting economic growth in rural communities.”
The World Health Organization and UNICEF estimate that some 3 in 10 people worldwide lack access to safe, readily available water at home, and 6 in 10 people worldwide lack access to safely managed sanitation. These same sources estimate that safer water could prevent 1.4 million deaths from diarrhea, 500,000 deaths from malaria, and 860,000 child deaths from malnutrition each year.
About MSR® (Mountain Safety Research®)
Seattle-based MSR has been engineering standard-setting high-performance outdoor equipment since 1969. A commitment to quality manufacturing and innovation ensures customers are outfitted with the finest, most reliable gear available for outdoor adventures. MSR product lines include: stoves, fuel, cookware, water treatment and hydration systems, shelters, snowshoes, snow tools, and backcountry poles. The majority of MSR products are made in the company’s Seattle, U.S.A. and Cork, Ireland manufacturing facilities. For more information, visit www.msrgear.com.
Verde Brand Communications