Fischer Roles Continue to Shift

Landrigan acts as Interim Marketing Director following departure of longtime marketing head Matt Berkowitz
Author:
Publish date:

Fischer Sports GmbH, one of the world’s largest ski manufacturers, announced further staff changes to its US subsidiary based in Auburn, NH, following the move of the US office’s longtime marketing director, Matt Berkowitz to Boston-based retailer, Ski Monster. Berkowitz had begun his career as a team manager and graphic designer before rising to the role of a product manager, and then acting as the brand’s marketing director overseeing nordic, alpine and hockey.“Matt leaves very big shoes to fill,” described Fischer global CEO Franz Foettinger. “We’re grateful for his fifteen years of commitment to the brand and we wish him only the best.”In the wake of Berkowitz’s departure, Brian Landrigan will act as interim marketing lead for the brand. Landrigan spent the past five years at Yakima as their Lead Brand and Training Rep, prior to that he coordinated marketing for Bern Helmets. Further marketing support for Fischer alpine initiatives will be supported by US Alpine Product Manager, Mike Hattrup, nordic marketing support will include efforts from nordic promotions specialist, Rick Halling and press outreach will continue through Andrew Gardner and Press Forward PR. With the season fully underway, Fischer continues to focus on dealer fulfillment, upcoming shows, and the continued growth of its brand in the US.

Related

fi_main-logo_4c

Fischer Reopens Grants Program for 2020

Backcountry and Alpine focus grows for the coming year Fischer announced today the application period for their 2020 Grants Program. The Fischer Grants program, an ongoing outreach program aimed at promoting access and engagement to skiing in the United States focus on youth and ...read more

fi_main-logo_4c

FISCHER RESTRUCTURES U.S. ORGANIZATION

Fischer Sports GmbH, one of the world’s largest ski manufacturers, has announced restructuring of the US subsidiary based in Auburn, NH effective immediately. Fischer global CEO Franz Foettinger assumes oversight of the US organization in the wake of the departure of former US ...read more

fi_main-logo_4c

Fischer Skis US Evolves Retail Engagement for 2021

AUBURN, N.H. Fischer Skis US announced today that they will utilize digital platforms as the primary vehicle for conveying product and brand information to retailers and reps during this winter season as travel and public gatherings remain uncertain. In effort to provide ...read more

56614083_2462295313800669_5330853802239066112_n

Fischer Promotes Hall to Nordic Racing Director

AUBURN, NH Fischer Skis announced today the promotion of Chris Hall to Nordic Racing Director Hall, who has held a half-time racing support position for the thirteen years moves to a full time role with a continued presence at races as well as grassroots support for marketing and ...read more

fi_main-logo_4c

Fischer Signs Dyer & Liliequist

Lynsey Dyer has skied on 6 continents, won every big mountain competition she's entered, been awarded Female Skier of the Year by Powder Magazine multiple times, and cemented her place as one of the best big mountain skiers in the world. With Lynsey Dyer, Fischer has been joined ...read more

Screen-Shot-2018-10-05-at-2.37.41-PM-1400x558

Fischer Announces Grants Program to Support Skiing Access & Engagement

Fischer Skis is proud to announce the Fischer Grants program, an ongoing grant program aimed at promoting access and engagement to skiing in the United States. With a first-year commitment of $20,000 in support for ski programs, the Fischer Grants will focus on youth and ...read more

Fischer Extends Grants with Backcountry Focused Fund

AUBURN NH- Building on the success of their 2018 debut with Fischer Grants, Fischer Skis is adding to the overall fund with a focused backcountry grant. “With the growth of the touring community and our product leadership in that scene, we’re proud to add to the efforts of trail ...read more

GFD-Pack2

Fischer Skis US aids COVID-19 relief efforts by donating 1,000 pairs of UVEX goggles to medical workers

AUBURN, N.H. (April 2, 2020) -- Fischer Skis US, the U.S. distributor of Uvex goggles and helmets is aiding medical relief efforts in the COVID-19 fight by donating 1,000 pairs of the brand’s goggles to the organization Goggles for Docs. Recognizing the shortage in medical ...read more

Sergio2-FischerPR

Fischer Skis U.S. Taps Sergio Kiehl as CEO & President

Auburn, N.H. — Fischer Skis U.S., LLC, a wholly-owned subsidiary of privately-held Fischer Sports GmbH, has announced Sergio Kiehl as CEO and President. “I’m excited for the opportunity to work with a family-owned brand rich in ski industry heritage,” Kiehl described of his ...read more