Lynsey Dyer has skied on 6 continents, won every big mountain competition she's entered, been awarded Female Skier of the Year by Powder Magazine multiple times, and cemented her place as one of the best big mountain skiers in the world.

With Lynsey Dyer, Fischer has been joined by an inspiring new athlete who not only stands out through her performance on skis. Through her podcast

Showing UP

she inspires a generation of young athletes and reminds like-minded people to live the passion for skiing.

"I love skiing so much I’ve built my life around it. It is an honor then to team up with a family-owned global brand like Fischer who shares the same philosophy.  I'm excited to partner with a brand pushing leading-edge technology in their skis and boots worldwide and to display its versatility in the North American backcountry," says Dyer.

In Sverre Liliequist the Fischer team has been joined by a legend of the Swedish freeskiing scene. As the founder of the brand Kask, his entire life revolves around skiing: "I've been skiing all of my life and still going 100%, it's a way of life! To me, to begin working with Fischer feels exciting, the brand has the best history. Together I believe we can keep on developing the freeskiing segment even more. I now live in a ski town so I can really get out every day to keep on exploring the products, new terrain and any kind of adventure. I feel that I can truly relate to #LIVETOSKI!"

Jan Ekmark, Head of marketing at Fischer, is delighted to have the new athletes on the team: “I’m pleased that we have now got Lynsey back on board. She is an inspiration – not only on skis – for many young people. Hers is a mindset perfect for Fischer’s philosophy. The same applies to Sverre. As a Scandinavian freeski legend his lifestyle in particular is an enhancement for us: ‘Skiing is life’ is on his agenda.”



Fischer announces health and wellness webinar series, Showing Up Workshops with Lynsey Dyer

AUBURN, NH—Fischer Sports North America announces the Nov. 9, 2020 start date of a six-week workshop with Fischer athlete Lynsey Dyer dubbed the Showing Up Workshops with Lynsey Dyer. The course is geared toward anyone looking to improve both their mental and physical states for more



Fischer Sports GmbH, one of the world’s largest ski manufacturers, has announced restructuring of the US subsidiary based in Auburn, NH effective immediately. Fischer global CEO Franz Foettinger assumes oversight of the US organization in the wake of the departure of former US more


Fischer Reopens Grants Program for 2020

Backcountry and Alpine focus grows for the coming year Fischer announced today the application period for their 2020 Grants Program. The Fischer Grants program, an ongoing outreach program aimed at promoting access and engagement to skiing in the United States focus on youth and more


Fischer Roles Continue to Shift

Fischer Sports GmbH, one of the world’s largest ski manufacturers, announced further staff changes to its US subsidiary based in Auburn, NH, following the move of the US office’s longtime marketing director, Matt Berkowitz to Boston-based retailer, Ski Monster. Berkowitz had more


Fischer Skis US Evolves Retail Engagement for 2021

AUBURN, N.H. Fischer Skis US announced today that they will utilize digital platforms as the primary vehicle for conveying product and brand information to retailers and reps during this winter season as travel and public gatherings remain uncertain. In effort to provide more


You only have to see the look in his eyes when he talks about skiing and you get a feeling for how much passion Josef Fischer has for the sport of skiing. The dedicated developer took over his parents' business at a young age and gradually expanded the wagon-making company into more


Fischer Promotes Hall to Nordic Racing Director

AUBURN, NH Fischer Skis announced today the promotion of Chris Hall to Nordic Racing Director Hall, who has held a half-time racing support position for the thirteen years moves to a full time role with a continued presence at races as well as grassroots support for marketing and more


Fischer Skis U.S. Taps Sergio Kiehl as CEO & President

Auburn, N.H. — Fischer Skis U.S., LLC, a wholly-owned subsidiary of privately-held Fischer Sports GmbH, has announced Sergio Kiehl as CEO and President. “I’m excited for the opportunity to work with a family-owned brand rich in ski industry heritage,” Kiehl described of his more

Fischer Celebrates Backcountry Magazine’s Editor’s Choice Award for the Hannibal 106

AUBURN, NH- With serious design input from AMGA ski guide and Fischer’s US Alpine Product Manager, Mike Hattrup, and Fischer’s team of US guides, the Hannibal 106 is a product of collaboration between the U.S. Fischer office and headquarters in Austria. “Our goal was to build a more