Old Town, Maine -- Ocean Kayak® and Necky® Kayaks, respected leaders in the paddlesports community, would like to remind consumers that October is Breast Cancer Awareness Month. As part of their commitment to the fight against breast cancer both brands donate one percent of gross sales from their women’s specific kayaks to the Breast Cancer Fund for research and prevention of this deadly disease.
Ocean Kayak’s donation is derived from sales of Venus 10™ and Venus 11™ kayaks, while Necky Kayaks donates in-kind proceeds from its Eliza™ series kayaks. Since the program’s inception in 2002, Ocean Kayak and Necky Kayaks have donated nearly $80,000 in cash and product to the Breast Cancer Fund and look forward to continuing the program in 2010.
“We are proud to promote a healthy active lifestyle for women and in doing so we feel it’s necessary to help fight against a disease that too often takes women in the prime of their lives,” said Sara Knies, Senior Brand Manager for Johnson Outdoors Paddlesports. “The Breast Cancer Fund is a fantastic organization, and we believe the funds contributed through the sale of the Ocean Kayak® and Necky Kayaks can help the ongoing effort of identifying the causes of breast cancer and preventing the disease.”
Designed for women by women, Venus and Eliza kayaks have proven to be popular boats thanks to their outstanding stability, superb performance and of course their commitment to supporting women throughout the globe. For more information please visit Ocean Kayak at www.oceankayak.com and Necky Kayaks at www.neckykayaks.com.
About Johnson Outdoors Inc.
Necky® Kayaks and Ocean Kayak® are part of the Johnson Outdoors family of innovative, market-leading brands. The company designs, manufactures and markets a portfolio of top-quality products for the global marketplace across four categories: Watercraft, Marine Electronics, Diving and Outdoor Equipment. Visit Johnson Outdoors online at www.johnsonoutdoors.com.
About Breast Cancer Fund
In response to the public health crisis of breast cancer, the Breast Cancer Fund identifies – and advocates for elimination of – the environmental and other preventable causes of the disease. Founded in 1992, the Breast Cancer Fund works from the knowledge that breast cancer is not simply a personal tragedy, but a public health priority that demands action from all. www.breastcancerfund.org. ###