ACK Culminates 2015 "Pink Campaign" to Help in the Fight Against Breast Cancer

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ACK with the support of customers and vendors announces a donation to the Breast Cancer Research Foundation

Austin, Texas (December 11th, 2015) - Paddlesports and outdoor gear retailer, Austin Canoe and Kayak (ACK), a division of MSP Holdings, LLC, donated a total of $1,294.98 to the Breast Cancer Research Foundation. The funds were raised as part of a pledge to donate 5% of sales from a select group of pink products during Breast Cancer Awareness Month at ACK.com and within all five store locations.

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In addition to the support of their customers, two of ACK’s vendors, Feelfree US, LLC and Johnson Outdoors, Inc. pledged to match ACK's 5% donation of total sales for their respective qualifying products to support the campaign.

“We are grateful to our customers and vendors for supporting us to help make this a possibility,” said Steve Messana, President of MSP Holdings, “It’s an honor to be making this donation to a cause that is doing so much to try and put an end to terrible disease that affects so many.”

The Breast Cancer Research Foundation is a nonprofit organization committed to achieving prevention and a cure for breast cancer. They provide critical funding for cancer research worldwide to fuel advances in tumor biology, genetics, prevention, treatment, metastasis and survivorship.

For more information about ACK’s campaign to help in the fight against breast cancer, visit: http://www.ack.com/BreastCancerAwarenessThanks

About MSP Holdings, LLC

MSP Holdings, LLC operates Austin Canoe and Kayak (ACK), an award-winning paddlesports and outdoor retailer and Rack Boys a vehicle rack and sports travel outfitter dedicated to providing exceptional customer service. Both retail outfits are based out of the central Texas area, with their respective online stores at www.AustinKayak.com and www.RackBoys.com and within five physical locations in Austin, San Marcos, Spring, Houston and San Antonio, Texas.

For more information regarding ACK’s donating partners, visit www.feelfreeus.com or www.johnsonoutdoors.com.

 If you’d like more information about this topic, or to schedule an interview with MSP Holdings, LLC, please contact Austin Olson at 512-687-3010, or email pr@austinkayak.com.

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