Nantahala Outdoor Center Opens New Shop at The Grove Park Inn

On October 22 Nantahala Outdoor Center opened the doors of its groundbreaking experiential retail and outdoor activity concept shop, NOC Asheville, inside The Grove Park Inn Resort & Spa.

ASHEVILLE, N.C. (October 25, 2011) — On October 22 Nantahala Outdoor Center opened the doors of its groundbreaking experiential retail and outdoor activity concept shop, NOC Asheville, inside The Grove Park Inn Resort & Spa.

“We are pleased to celebrate a wildly successful first weekend,” says NOC Asheville General Manager Ross Ryan. “Our presence was well received by The Grove Park Inn's guests, and we look forward to launching our unique variety of outdoor activity programs in the near future. We're delighted that NOC's products and services are adding value and scope to the already rich guest experience.”

The shop's retail space provides a comprehensive offering of quality outdoor gear, fine casual apparel, and local souvenirs for local Asheville residents, as well guests of The Grove Park Inn. Guests can shop men's, women's and children's apparel, footwear and accessories from leading outdoor brands such as Patagonia, The North Face, ExOfficio, Smith, Vibram FiveFingers and Keen.

Recognized as “One of the Best Outfitters on Earth” by National Geographic Adventure, NOC will also provide an on-site activity concierge for hotel guests, and serve as Asheville's definitive local resource for outdoor trip planning and provide expert advice for exploring the mountains.

Grove Park Inn guests will be able to book guided outdoor adventures prior to arrival and on site at NOC Asheville, located immediately off The Grove Park Inn's Great Hall. Off-site activities will include:

•Guided rafting trips on seven Southeastern rivers
•Guided hikes in the Blue Ridge Mountains
•Guided fly-fishing and kayak fishing
•Ziplines and canopy tours
•Information on local hiking, biking and paddling
•Kayaking lessons and tours
•Mountain bike rentals
•“Do-it-yourself” fun

“Our mission is to provide an authentic outdoor experience for families as well as high-adventure seekers. Whether via fully-guided trips, local tips for self-guided adventures, or simply our wide offering of outdoor clothing and gear, we want to share our love of the outdoors and the outdoor lifestyle with visitors of The Grove Park Inn,” says Ryan.

In keeping with The Grove Park Inn's sustainability efforts and NOC's green culture, NOC Asheville has applied for LEED certification from the U.S. Green Building Council, the leading and most comprehensive third-party designation for green building. Upon completion it will become downtown Asheville's first LEED retail project and one of the nation's first LEED renovations within a historic hotel.

A community grand opening event is scheduled for NOC Asheville at The Grove Park Inn in Spring 2012.

For more information, visit and

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About The Grove Park Inn Resort & Spa
The Grove Park Inn Resort & Spa is a four-diamond resort overlooking Asheville's skyline and the Blue Ridge Mountains. Built in 1913, the Inn is on the National Register of Historic Places and a member of Historic Hotels of America and among Travel + Leisure's Top five Spa Resorts in the United States. Amenities include a world-class spa, Club Floor, award winning fine dining, Donald Ross golf course, tennis, swimming, sports complex, retail shops, nightly entertainment and children's programs. The Grove Park Inn Resort & Spa is proud to be the home of The National Gingerbread House Competition.â„¢

About Nantahala Outdoor Center (NOC)
Nantahala Outdoor Center is the nation's largest outdoor recreation company. Over a half million guests visit NOC annually to embark on a diverse collection of more than 80 different whitewater rafting and land-based itineraries, learn to kayak at NOC's world-renowned Paddling School, travel to 12 foreign countries with NOC's Adventure Travel program, test the latest outdoor gear and shop at its flagship retail stores or enjoy NOC's resort amenities such as its four restaurants and multi-tiered lodging. A privately-held, employee-owned company, NOC is one of the largest employers in Western North Carolina and 22 Olympians and Olympic coaches have called NOC home. NOC has been recently recognized by The New York Times as the “Nation's Premiere Paddling School,” “The Best Place to Learn” by Outside, and as “One of the Best Outfitters on Earth” by National Geographic Adventure.


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