Merrell Opens Second U.S. Retail Store in the Northern Atlanta Suburbs - SNEWS

Merrell Opens Second U.S. Retail Store in the Northern Atlanta Suburbs

Merrell will open its second U.S. retail store on Friday, November 24, 2006 at the Forum on Peachtree Parkway located on the northern perimeter of Atlanta in Norcross, Ga.
Author:
Updated:
Original:

Merrell (www.merrell.com), a leading national footwear brand known for outdoor performance and lifestyle products, will open its second U.S. retail store on Friday, November 24, 2006 at the Forum on Peachtree Parkway located on the northern perimeter of Atlanta in Norcross, Ga. The store will carry more than 350 styles of Merrell's men's, women's and kids' footwear in the brand's two categories, Outventure, designed for outdoor enthusiasts, and Transit, lifestyle offerings that easily transition from work, to play to travel. The 580,000 square foot mall is home to some of the country's most established retailers including J. Crew, Old Navy, Pottery Barn and Williams-Sonoma. The opening of the Atlanta store follows the opening for the first Merrell retail store in Huntington, N.Y. last December.

“The opening of our second U.S. retail store is a milestone for Merrell reinforcing our direct connection with the consumer,” said Keith Anderson, director of marketing for Wolverine World Wide's Outdoor Group. “We chose Atlanta because it is an energetic city with a soul that matches the profile of our customers. We look forward to raising our visibility in this important and vital market.”

For more than 25 years, Merrell has been providing consumers with quality outdoor performance and lifestyle footwear. Originally founded as a brand for core outdoor enthusiasts, in 1998, Merrell introduced the Jungle Moc, a style that combined performance with casual style and created the “aftersport category” of footwear. Today, Merrell's consumers include backcountry devotees, college students, families and urban dwellers that look for style, performance and comfort.

“Merrell is an ideal fit for Atlanta,” said Connie Brahan, store owner. “Merrell bridges the gap between the outdoor experience and the urban landscape. With its broad scope of product that meets a wide variety of demands, our customers can have great looking footwear, the benefits of Merrell's technology and comfort all year long.”

The Merrell store is located at the Forum at Peachtree Parkway on the first floor and will operate from 9:30 a.m. to 9 p.m. Monday through Saturday and 12:00 p.m. to 6:00 p.m. on Sunday.

Merrell® is a brand of the division of Wolverine World Wide, Inc. Outdoor Group that also includes Sebago. Wolverine World Wide, Inc. is headquartered in Rockford, Michigan. The company's portfolio of highly-recognized brands includes: Bates®, Hush Puppies®, HYTEST®, Merrell®, Sebago and Wolverine®. The Company is also the exclusive footwear licensee of the following popular brands: CAT®, Coleman®, Harley-Davidson®, Patagonia® and Stanley®. The Company's products are carried by leading retailers in the U.S. and globally in over 140 countries. Merrell, 9341 Courtland Drive, Rockford, Mich. 49351. Phone: (800) 789-8586; Fax: (888) 746-3329. www. merrell.com.

###

Related

Second Annual Merrell Volleyball Tournament Comes to Outdoor Retailer

Get outside, spike, flip and connect at Outdoor Retailer Summer Market, in Merrell's second annual volleyball tournament during the Industry Party on August 4th from 6:00 p.m. – 8:00 p.m. The first seven brands to rally a team of six or more (the more the merrier but all teams ...read more

Merrell Redesigns U.S. Web Site for Easier Navigation

Mirroring the expansion of the brand that now includes Merrell Apparel, the company is unveiling a redesigned Web site, www.merrell.com, featuring the entire men's and women's apparel collections arriving at retail this August and simplified Web navigation streamlining the ...read more

Merrell Partners with Mast General Store to Help Fight Hunger

Merrell, outdoor footwear and apparel brand, and Mast General Store are joining forces to help fight childhood hunger in local communities. For each pair of Merrell shoes purchased at Mast General Store October 14th through 31st, Merrell will fill a pack with food to feed a child ...read more

Merrell and Vibram Exclusively Collaborate in Merrell Barefoot

Merrell®, a leading outdoor footwear and apparel brand known for out-of-the-box comfort and versatility, and Vibram®, the world leader in advanced performance sole design and makers of the well known Five Fingers® barefoot concept, exclusively collaborate to create an outsole ...read more

Merrell Increases Commitment to Conservation Alliance

Continuing to expand its commitment as a leader in outdoor conservation and education, Merrell, a partner of the Conservation Alliance since 2001, will become a Pinnacle Member this year. As such, Merrell will contribute $100,000 annually to provide a solid financial foundation ...read more

Merrell Beach Volleyball Comes to Outdoor Retailer Industry Party

Get outside and hit the sand at Outdoor Retailer Summer Market, as Merrell transforms Pierpont Street into a beach volleyball court during the Industry Party on August 3rd from 6:00 p.m. – 8:00 p.m. In honor of Yellowstone's 138th birthday, the cost to play is $138 per team and ...read more

Merrell and Outdoor Nation Call Youth to Action in Summit Series

In line with its goal to increase outdoor participation, especially among youth, Merrell, as a Lead Partner, is working with Outdoor Nation to find delegates for the second annual series of regional summits from now through May 10. This year summits will be held in New York City, ...read more

Merrell and Chaco Announce Key Promotions

Continuing to develop and leverage the talents of their internal teams, Merrell and Chaco promote key team members reemphasizing best-in-class service for customers. Chaco will get two dedicated sales managers while Merrell will continue its commitment to outdoor specialty ...read more

Merrell Named Footwear News Brand of the Year

Reflecting its innovation, expansion, leadership and positive impact on the footwear industry, Merrell has earned Footwear News Brand of the Year for 2007. The award was presented to Scott Sible, president of the Wolverine World Wide Outdoor Group, on December 4th at the Footwear ...read more