McNett Tactical Appoints Gerald Craft to Brand Marketing Director - SNEWS

McNett Tactical Appoints Gerald Craft to Brand Marketing Director

McNett is pleased to announce the appointment of Gerald Craft to Brand Marketing Director for the Tactical Division.
Author:
Updated:
Original:

McNett®, the leader in quality, innovative outdoor products, is pleased to announce that Gerald Craft has been promoted to Brand Marketing Director for the Tactical Division. Craft will lead the charge for marketing in bringing focus and support to the Tactical sales channel. He will concentrate on the core initiatives of sell-in, sell-through, brand building and relationship building.

Craft previously served as McNett's Consumer Relations Specialist, where he helped facilitate consumer messaging including: developing search engine optimized copy and product messaging; answering consumer questions via phone, email and social media; helping develop an FAQ and social media presence; facilitating sponsorships, giveaways and promotions; and serving as a public relations representative.

"Gerald has developed an amazing understanding and connection to our specialized customers – both dealers and consumers over the last 18 months," said David Wiggs, Vice President of Marketing at McNett. "Examining where all of McNett's processes support our customers is a fantastic skill and insight he brings to this new role. We're so glad to have him driving our popular Tactical brand efforts."

Craft assumes the role of Brand Marketing Director for the Tactical Division effective immediately.

About Gerald Craft
Gerald Craft grew up as a military brat in Grafenwöhr Training Area and Ft. Lewis (JBLM). After obtaining a degree in Journalism/Public Relations from Western Washington University, Craft served as Editor at Vocus, Inc. where he developed additional skills in search engine optimization, online marketing, Web 2.0 and social media before joining McNett in 2011. Craft is an avid outdoorsman and spends his time volunteering as a member of the National Ski Patrol at Mt. Baker ski area as well as hiking, camping and fishing with family and friends.

About McNett
For over three decades McNett and its family of brands, Gear Aid™, Outgo®, M Essentials™, Aquamira® and Camo Form®, have provided quality, innovative products for the dive, outdoor, sporting goods and military markets. With its unique blend of reliable products and personality, McNett enhances the lives of people working and playing outside. For more information, please visit: http://www.McNett.com.

Contact:
David Wiggs
Marketing VP
360-671-2227

Related

McNett Appoints Cheriss Faiola to Brand Marketing Director

McNett®, the leader in quality, innovative outdoor products, is pleased to announce that Cheriss Faiola has been promoted to Brand Marketing Director for the Recreational Division. Faiola's new role in marketing will help bring focus and structure to McNett's house of brands as ...read more

McNett Family of Brands Featured in New Video

Bellingham, WA (March 12, 2012) -- For over three decades McNett® and its family of brands, Gear Aid™, Outgo™, M Essentials™, Aquamira® and Camo Form®, have provided the finest specialty products for the dive, outdoor, sporting goods and military markets. A new video ...read more

McNett Tactical Adds Military Fix-It Kit to Tactical Gear Offering

Bellingham, WA -- McNett® Tactical is pleased to introduce the newest product to its line of tactical gear, the Field Fix™ Kit. This high-quality fix-it kit is designed for military use. Featuring a sewing kit with military buttons and threads, replacement buckle parts, 550 ...read more

McNett Tactical Adds Military Fix-It Kit to Tactical Gear Offering

Normal 0 false false false EN-US X-NONE X-NONE /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in ...read more

Tactical Gear Manufacturer Wraps 30 Years of Product Loyalty into One New Brand

Normal 0 false false false EN-US X-NONE X-NONE /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in ...read more

McNett Names Beaty Jackson as New Director of East Coast Sales

Bellingham, WA (May 23, 2012) -- McNett®, the leader in quality, innovative outdoor products is pleased to announce the newest addition to its outdoor sales team, Beaty Jackson. Jackson will serve as the Director of East Coast Sales and will spend the majority of his time ...read more

McNett Names Sales Executive Amanda Moore to Sporting Goods Division

Bellingham, WA (June 6, 2012) -- McNett®, the leader in quality, innovative outdoor products, is pleased to announce Amanda Moore as its newest sales executive in the sporting goods division. Moore, a lifelong local and avid huntress, is extremely passionate about the ...read more

McNett Launches M Essentials Water Sports Brand at DEMA Show 2011

Bellingham, WA (November 3, 2011) -- McNett® is pleased to announce the addition of M Essentials™ to its house of brands. Catering to the water sports and dive industries, M Essentials joins Gear Aid™ care and repair, Outgo™ in-field personal care and Aquamira® water ...read more

Tactical Gear Enthusiasts Rejoice with Return of Black Camo Form

Bellingham, WA -- McNett® announces the return of black Camo Form® to its line of camouflage wraps. Perfect for concealing and adding grip to tactical gear, black Camo Form is an essential accessory for members of the military and law enforcement as well as paintball and ...read more