Masterfit Expands Rep Force, And Promotes Bob Egeland To National Sale

With the addition of the EZ Fit auto-adaptable brand to its line of premium aftermarket insoles, Masterfit Enterprises has expanded its U.S. sales force.

Briarcliff Manor, NY—With the addition of the EZ Fit auto-adaptable brand to its line of premium aftermarket insoles, Masterfit Enterprises has expanded its U.S. sales force.
“EZ Fit is dramatically broadening our market penetration and quality reps and sales management are the keys to meeting the needs of our expanding retailer network,” said Masterfit CEO Steve Cohen.

Bob Egeland, formerly Masterfit's sales rep for the entire Rocky Mountain territory, has been promoted to sales manager while reducing his direct sales scope to Colorado, New Mexico and Texas.

Egeland is a Board Certified Pedorthist with extensive experience in footwear sales and orthotic fabrication, retailer fit training and product design. He spent 25 years with a major hiking boot manufacturer before training as a C.Ped and launching his own private orthotics practice and Fit to You retail employee training seminars. Egeland is also a senior instructor with Masterfit University and operates Boulder Orthotics, a custom insole and boot fit center based in Neptune Mountaineering in Boulder, CO. Egeland is based in Masterfit's Niwot, CO office.

Brian Frias, who previously handled Masterfit sales management, has been promoted to Brand and Technology Manager. He is now responsible for brand positioning, trade shows and digital strategy.

The expanded Masterfit rep force is comprised of experienced reps with blanket coverage in Masterfit's core snowsports market. “Our team members already represent some of the top lines in world,” says Cohen. “We're pumped to have such a great crew of long-time pros associate themselves with our growing company.”

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