RIMSTING, Germany-January 4, 2018
For the sixth consecutive year, Maloja has been tapped by the German National Ski Mountaineering Race Team to design their race suits. Each year, Maloja works hand in hand with the team to develop suits and training gear specifically designed to meet the high demands of ski mountaineering races and the technical specifications of the International Ski Mountaineering Federation (ISMF).
“We are thrilled about our continued cooperation with the team,” said Landon Stirling, President for Maloja North America. “They put our apparel through the toughest of conditions and their input informs much of our design and development for the performance collections that we offer consumers.”
The active designs feature a full range of movement using four-way stretch, wind blocking fabrics and wicking materials. The suits also have special features including reinforced shoulders, inner stretch pockets for storing avalanche beacons and keeping skins warm as well as ergonomic hoods with integrated face masks. Functionality is central to the design of the race suit every year, which is constantly being adapted and optimized by changes in the regulations, as well as new materials and experiences of the athletes.
The German squad features six athletes including Tessa Wötzel, Susi Von Borstel, Sepp Huber, Toni Palzer, Toni Lautenbacher and Stefan Knopf. They are supported by coaches and trainers. The German team races all over Europe in ISMF sanctioned events including the World Cup and European Race Series. Pending qualification, athletes will race at the ISMF Championships in Lake Louise, Alberta, Canada on March 23.
The Brand’s expertise in ski mountaineering apparel has trickled down to their latest Fall Winter 2018 collections where they will offer a full range of styles suited for all aspects of the ski mountaineering experience from backcountry touring to uphill fitness to Ski Mo racing. Preview the new collection at Outdoor Retailer Winter Market Booth Venture Out-VO118.
Maloja, pronounced "mah-low-yah", is a high performance apparel brand specializing in products for mountain sports enthusiasts. Named for the sleepy village and steep slopes of the Swiss Engadin, Maloja was founded with a mission of celebrating the outdoor experience and providing stylish yet functional gear well suited for mountain environments. Headquarted in the Bavarian alps of southeast Germany, the brand is currently distributed worldwide at outdoor specialty retailers and online in North America at www.malojaclothing.com. Warehouses located in California, British Columbia and Germany support retailers ensuring an efficient delivery of goods.
To view all current collections, brand stories, social and environmental initiatives visit Maloja’s global site at www.maloja.de
PR Contact: Kristin Hathaway, HFS Communications, 802.249.9171, firstname.lastname@example.org
Kristin Hathaway, HFS Communication