Magdalena Boulet Named Ultra Runner of the Year


GU Vice President of Research, Development and Innovation Magdalena Boulet, after a soaring year of success that rivaled her career-defining appearance at the Beijing Olympics, has been named the Ultra Runner of the Year.

The award, bestowed by UltraRunning Magazine, was based on her year-long domination of the beyond-marathon distance. Boulet entered eight ultra-distance races in 2015 and won six of them, including the Sean O’Brien 100k, the Chuckanut 50k and the UROC 100k. However, Boulet’s defining achievement was her win at the iconic Western States 100 Mile Endurance Run. With a winning time of 19:05:21, Boulet won North America’s oldest and most prestigious ultra in her first attempt at the 100-mile distance.

Karl Hoagland, the publisher and editor of UltraRunning Magazine, said, “When Magda shifted her focus to ultras in late 2013, nobody knew how high her ceiling in the sport could be. Her first crack at 100 miles on the biggest stage of all resulted in a dominating win, despite getting lost on the course. Her year was massive, but her bucket list remains huge. I think women’s ultrarunning is on the cusp of a golden era, led by Magda, who is full of grace and absolutely embodies the spirit of our sport. She is simply a shining light for our sport and community.”

Boulet’s demanding job developing and innovating products for GU Energy Labs may help, rather than hinder, her performance in a sport that demands such high levels of training and grueling performance. As she noted, “GU Energy Labs is very encouraging and supportive of me as an athlete. My running goals line up perfectly with our company’s core values.”

Boulet used her work in performance nutrition to inform her own fueling plan at Western States, using only GU Roctane Energy Drink Mix for the entirety of the event.GU Energy Labs co-founder and Chief Endurance Officer Brian Vaughan said, “We are enormously proud of Magda, obviously. Her results and accolades speak for themselves, but what is harder to quantify is her magnetic personality, her dedication, and the inspiration she gives to us and other athletes. For that, we’re doubly proud of her.”

UltraRunning named David Laney as the male Ultra Runner of the Year for 2015. Laney won the Chuckanut 50k and with his third-place finish at the UTMB, he became the first American man to finish that high on the podium of Europe’s most celebrated ultra.


GU is a leading sports nutrition brand founded in Berkeley, CA in 1993. GU’s products help athletes hydrate, energize, and recover optimally before, during, and after demanding endurance activities. Discover the potential of nutrition planning by visiting


GU Energy Runner Magdalena Boulet and Caitlin Smith Win PepsiCo TransRockies Run

2008 Olympic marathon competitor, ultra marathoner and GU Energy VP of Innovation, Research & Development, Magdalena Boulet, along with teammate and 2012 Olympic marathon trial qualifier, Caitlin Smith, took first place in the Women’s Open Division at the 2014 PepsiCo more

GU Energy Labs Runner Max King Wins 100K World Championship

In a world-record time of 6:27:43, Max King, a key sponsored athlete of GU Energy Labs, won the 2014 100 Kilometer World Championship. Racing against a deep international field, the 34-year-old from Bend, Oregon averaged an astonishing 6:14 minute per mile pace to not only break more

Professional Runner and Olympian Kara Goucher Joins Strava

Strava, the online network connecting the global community of athletes, welcomes elite athlete Kara Goucher. Today’s announcement follows her 2014 New York City Marathon race confirmation. Strava members and fellow NYC marathon runners can follow Kara’s training activities for more

Presidio Sports Management to Represent U.S. Mountain Runner Joseph Gray

Endurance law and athlete management agency, Presidio Sports Management, recently announced the addition of U.S. mountain runner Joseph Gray to its impressive roster of endurance athletes which includes Jorge Maravilla, Dylan Bowman, Alex Varner, Ian Sharman and YiOu Wang. The more

Magdalena Boulet Fuels Herself to Victory in The North Face Endurance Challenge 50-Mile Championship

The finale of The North Face Endurance Challenge series attracted one of the top fields in U.S. ultrarunning, and the fastest woman on the day was Magdalena Lewy Boulet, who torched the field for a win in 7:08:09. Putting nine minutes on runner-up Megan Kimmel and twenty minutes more

GU Boosts Its Roster of Endurance Athletes

GU Energy Labs, creators of the original energy gel, today announced the addition of ultra-runner Max King, distance runner Chelsea Reilly, and Ironman record holder Andrew Starykowicz to its impressive list of sponsored pro athletes. The nutrition company also recently re-signed more

GU Athletes Sweep Western States

GU Vice President of Research, Development and Innovation Magdalena Boulet won the 2016 Western States Endurance Run in spectacular fashion in her very first 100-mile race with a time of 19:05:21, and Rob Krar, a GU-sponsored athlete, won his second consecutive title with a time more

GU Energy Labs Announces 2016 Athlete Roster

GU Energy Labs today announced its stellar lineup of athlete ambassadors – ranging from amateur runners to World Champion triathletes – who demonstrate the importance of performance nutrition and strategic nutritional planning. Some of the athletes highlighting the 2016 roster more


HOKA ONE ONE® Stacks Ultra Team with 3 World Class Runners

Richmond, CA (January 14, 2014) – HOKA ONE ONE®, designers of the revolutionary oversized cushioned running shoe with engineered midsole geometry and a division of Deckers Outdoor Corporation (NASDAQ : DECK), is proud to announce the addition of Sage Canaday, Michael Morton, and more