Little Hotties Unveils New Branding for 2012/13 Winter Season

Little Hotties is introducing a new logo and packaging this fall in an effort to update their overall brand image and further set themselves apart from other outdoor warmer products in the marketplace.
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Research Triangle Park, NC – Little Hotties, leading provider of hand, foot and body warmers, introduced a new logo and packaging at the Outdoor Retailer (OR) Winter Market trade show earlier this year in an effort to update their overall brand image and further set themselves apart from other outdoor warmer products in the marketplace. Featuring red and black font colors, a distinct flame image, and the new tagline “Stay Out Longer,” the new Little Hotties logo will roll out on packaging, in-store displays, and other marketing materials starting this fall.

"The re-branding helps to modernize the Little Hotties packaging and aesthetics, and sets it apart from the competition,” said Steve Couder, VP of Little Hotties. “The new packaging and branding clearly communicates the uses and benefits of each warmer product, and keeps a very clean look at retail, particularly in the use of boxes instead of bags for multi packs.”

The new Little Hotties packaging in particular has been well received by outdoor retailers so far, with specific feedback being that it will help differentiate Little Hotties from the competition on shelves, and that it provides more simplicity at point of purchase and concise product descriptions right on the front of the package.

In conjunction with the re-branding, Little Hotties just launched their redesigned website www.littlehottieswarmers.com.

About Little Hotties
Little Hotties is a leading provider of hand, foot and body warmers that keep you warm and comfortable all year round. Little Hotties warmers can be used by athletes, sportsmen, spectators, and anyone who wanting to stay warm during outdoor activities. Featuring all natural ingredients, Little Hotties warmers are air-activated and easy to use. Little Hotties is a proud supplier of the US Ski Team and US Snowboarding. www.littlehottieswarmers.com.

About Implus Footcare, LLC
Headquartered in North Carolina's Research Triangle Park, Implus has evolved to become an innovative leader in footcare and outdoor accessories. Implus' brand family includes Sof Sole®, Yaktrax®, apara®, Airplus®, Sneaker Balls®, Sof Comfort®, Little Hotties® and Highgear®. From insoles, socks, shoecare and apparel care to navigational tools and seasonal accessories, Implus proudly distributes in over 75,000 retail outlets across North America and in 65 countries worldwide. For more information, please call (800) 446-7587 or visit www.implus.com.

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