Las Vegas –Las Vegas Ski & Snowboard Resort (LVSSR) announced that its 2009/10 season will be extended by an additional week through Sunday, May 2. Recently scheduled to close on Sunday, April 25, the new closing date marks the longest season in the resort’s 47-year history. Historically, the resort would close during the second week of April. During the extended season, three of the area’s four lifts will operate daily from 9 a.m. and 4 p.m. and all 2009/10 LVSSR season passes will be honored. Skier shuttle services will also operate under regular ski-season hours.As added incentives, pass holders from any ski resort in the United States can present a valid 2009/10-season pass and I.D. to receive an Adult All-day lift ticket for $25, a 50 percent savings.The resort’s Facebook fans will also receive deeply discounted rates on All-day lift tickets.
Due to an early snowfall, LVSSR kicked off the 2009/10 season on Wednesday, October 7, seven weeks earlier than its traditional Thanksgiving Day opening. Currently, the area reports a record late season snow base of 60 inches; its average closing week base is 24 inches. To date, the total annual snowfall for the area checks in at 216.5 inches, which is more than a four-foot increase over the 2008/09 season; the annual average is 120 inches.
Also showing a gain is the resort’s number of annual skier visits. This number is up by 28 percent this year over the previous season’s numbers. Despite the highly publicized economic hardships both locally in Las Vegas and throughout Nevada, Craig Baldwin, LVSSR’s base operation’s manager says that the economy is as much of a reason for the resort’s success as is the plentiful snowfall.
“Our season pass sales came in right on target this year, which we feel speaks volumes about the Las Vegas community’s commitment to winter sports, especially given the current local economic climate,” said Baldwin, a native of the Las Vegas area who has been with the resort for 27 years. “People opted to forgo an out-of-state ski trip and instead stayed home and purchased a season pass. The early snowfall and our early opening generated a great deal of enthusiasm in the community that never slowed down. We were excited to be able to offer the community an extra week of skiing and snowboarding,” he added.
Baldwin also noted that the number of out of state skiers visiting LVSSR has been steadily increasing. This year, the states that generated the highest number of out of state skier visits are California, followed by Hawaii, Florida, and Texas.
“Typically, our out of state guests are in Las Vegas on business or to visit the Strip,” said Baldwin. “But they also want that high alpine experience, so they see LVSSR as a means to have both a big city and mountain vacation in one.”
This year’s El Nino weather pattern has heavily influenced the snowfall in the Southwest U.S.; due to the high-level snowpack in the Spring Mountain National Recreation Area, LVSSR is the only resort in Nevada to extend its season.