KEEN Launches Promotion for Retailers: HybridLife Days - SNEWS

KEEN Launches Promotion for Retailers: HybridLife Days

14 Retailers host ‘KEEN-fests’ with product giveaways and sweepstakes for a trip to Zion and Bryce National Parks
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KEEN Inc. — a leader in hybrid outdoor performance products, including footwear, socks and bags — has launched KEEN HybridLife Days, a new in-store initiative taking place in 14 retail stores across the country, including Kirkhams, Footwise and Gazelle Sports.

Each participating retailer is hosting a ‘KEEN-fest.' Customers who purchase a pair of KEEN shoes receive a pair of KEEN Sox or a KEEN tote. During the in-store promotion, shoppers can also enter the HybridLife Adventure Trip Sweepstakes by filling out a card that asks “Where will your KEEN shoes take you?”

“Summer is a key time for outdoor adventures, and we're excited to partner with our retailers and find out where their customers plan to go in their KEEN shoes,” says Bobbie Parisi, VP of Marketing at KEEN.

The Grand Prize winner receives a trip for two on a Bryce and Zion National Parks Adventure, a 6-day trip with mountain biking, rock climbing, canyoneering and hiking. The prize also includes $1000 for airfare and a KEEN product package. Three runner-ups will receive a KEEN product package. The drawing will take place on July 31. No purchase is necessary to enter.

Retailers have been enthusiastic about the initiative, which launched in May. “Footwise customers love KEEN,” says Dee Wendel Mooney of Footwise in Eugene, Oregon. “It was fun to share the benefits of KEEN and the KEEN corporate story with our customers during the KEEN HybridLife Days.”

Participating stores include:

•Four Season (Flagstaff, AZ), May 2-10
•Schnee's (Bozeman, MT), May 6-10
•Gazelle Sports (Kalamazoo, MI), May 9-16
•Pedestrian Shop (Boulder, CO), May 18-24
•Danform Shoe (Colchester, VT), May 30-June 14
•Footwise (Corvallis, OR), June 1-7
•Kirkhams (Salt Lake City, UT), June 1-8
•Trailblazers (Banford and New Haven, CT), June 1-14
•Hawley Lane (Norwalk and Shelton, CT), June 1-14
•Playmakers (Lansing, MI), June 12-21
•Dave's Boot Shop (Petoskey, MI), June 27-July 3
•Summit Hut (Tucson, AZ), July 31-August 7


About KEEN
KEEN Inc., manufacturer of hybrid footwear, socks and bags, is an outdoor brand that delivers innovative hybrid products, enabling all outdoor enthusiasts to live an active lifestyle. Founded in 2003, KEEN was first recognized for its Newport sandal, which featured patented toe protection technology. The company strives to demonstrate integrity and leadership, especially on social and environmental commitments, while promoting an inclusive outdoors community. Through its giving program Hybrid.Care, the company provides support to a variety of social and environmental organizations around the globe. Based in Portland, Oregon, KEEN products are available in retail locations in the United States, Canada, Australia, New Zealand, Asia, Central America, South America, Mexico and Europe. To learn more, visit www.keenfootwear.com.

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