KEEN Hybrid.Shop Opens Its Online Doors To Offer All Things KEEN

New Inclusive E-commerce Website Allows Shoppers to Purchase from KEEN and KEEN Retailers
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KEEN Inc.—a leader in hybrid outdoor performance products, including footwear, socks and bags—announced the opening of Hybrid.Shop, an e-commerce platform featuring all KEEN products, at www.keenfootwear.com. In addition to allowing KEEN devotees to purchase from its entire collection of more than 450 styles of footwear, bags and socks, shoppers can choose to buy KEEN merchandise from KEEN or one of its retail partners.

“We're glad to provide longtime KEEN fans the chance to explore and shop our entire line of footwear, socks and bags on the KEEN website. These products were created to allow consumers to connect with the outdoors and live a HybridLife; products that meet the needs of individuals who are creating possibilities, playing outside and caring for the world around them.” says Bobbie Parisi, VP of Marketing for KEEN. “Hybrid.Shop was launched to enable shopping the vast selection of KEEN styles to be done easily.“

KEEN applies a touch of the fun and innovation that has made it one of the world's fastest growing outdoor footwear companies with features like “The KEEN Closet,” a personalized account management system that lets customers view the products they've purchased among a host of outdoor gear. Visitors can also upload photos to signify different shipping addresses.

Christa DePoe, General Manager of KEEN Online, adds, “In building this interface, KEEN focused on infusing elements of the KEEN HybridLife brand philosophy while continuing to include the retail partners that have been instrumental to the company's success. The KEEN community is an inclusive one that considers the outdoors to be anyplace without a ceiling. We're happy to bring this same spirit of inclusiveness to our online shopping experience by letting our customers purchase either directly from KEEN or from KEEN retail partners.”

KEEN has 36 online retail partners, including altrec.com, backcountry.com, BassPro.com, BoulderRunningCompany.com, Cabelas.com, ComforatableShoes.com, DisksSportingGoods.com, DoddsShoe.com, DynamicFootwear.com, EMS.com, FootwearEtc.com, Footwise.com, Groundedsoles.com, Harrys-shoes.com, LLBean.com, Nordstrom.com, NorthernMountain.com, Onlineshoes.com, ParagonSports.com, PegasusShoes.com, PlanetShoes.com, RamseyOutdoor.com, REI.com, RunningWarehouse.com, Shoes.com, ShoeBuy.com, ShoeMall.com, ShopTrailblazer.com, TeamEstrogen.com, TheShoeMart.com, TheShoePlanet.com, TheTannery.com, TheWalkingCompany.com, TracknTrail.com, TravelCountry.com, and Zappos.com.

More Hybrid.Shop Options

After clicking into the store, customers can shop by category, size or color. In men's and women's footwear, categories include the performance-oriented Trailhead and Waterfront lines, and the casual BLVD and Market Street collections. With Hybrid.Transport, the store features five different types of bags: Computer, Lifestyle, Daypacks and Harvest. The Kids section offers product selections by youth, kids and infant sizes.

The Sox section offers men's and women's urbaneering (casual) and off-road (performance) styles. These introductory category pages showcase signature KEEN lifestyle photography through beautiful rollover images.

Delivering the Details
Customers start by choosing to peruse Men, Women, Kids, Bags, and Sox product lines.

The online store also presents the full product lines in multiple color ways using rollover images. For example, when a visitor rolls his cursor over a product image on a product catalog page, an image featuring all available colors appears.

The product detail pages are chockfull of details including a product description, specs, features and product care. Visitors can also zoom in on the product to further examine the fine attention to details and unique styling that KEEN is known for.

Choices during Checkout
Throughout the checkout process, KEEN offers customers the choice to purchase the item from its own Hybrid.Shop store or from online partners that carry that particular style and size. If the shopper clicks to purchase through a partner, an additional browser window opens up to the product detail page of the partner e-tailer and the shopper can continue the checkout process with the selected retail partner.

Shoppers that opt to purchase directly from KEEN can choose to create an account or check-out as a guest, based on their preferences for storing shipping and payment information.

The site also features a dealer locator for customers who prefer a brick-and-mortar shopping experience.

Customer Service
Customers with questions can use the Hybrid.Shop live chat option from 6am – 6pm Pacific Time, Monday through Friday, to connect directly with KEEN Customer Service Associates. This chat transcript can be saved, printed or emailed for future reference.

The Hybrid.Shop return process is simple and can be processed online. All online purchases can be returned within 30 days of purchase. KEEN will even cover the shipping for exchanges. All KEEN products are covered under with the KEEN one-year warranty from the original date of purchase.


About KEEN

KEEN Inc., manufacturer of hybrid footwear, socks and bags, is an outdoor brand that delivers innovative hybrid products, enabling all outdoor enthusiasts to live an active lifestyle. Founded in 2003, KEEN was first recognized for its Newport sandal, which featured patented toe protection technology.

The company strives to demonstrate integrity and leadership, especially on social and environmental commitments, while promoting an inclusive outdoors community. Through its giving program Hybrid.Care, the company provides support to a variety of social and environmental organizations around the globe.

Based in Portland, Oregon, KEEN products are available in retail locations in the United States, Canada, Australia, New Zealand, Asia, Central America, South America and Europe. To learn more, visit www.keenfootwear.com.


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