Jonathan Dorn Named Editorial Director of Active Interest Media’s West

Active Interest Media Inc. (AIM) today announced that Jonathan Dorn, Editor-in-Chief of Backpacker, has been promoted to Editorial Director of AIM’s Western Outdoor Living Group. In his new role, Dorn will manage content and brand development for AIM’s growing group of Boulder-based properties that include Backpacker, SNEWS, Yellowstone Journal, and American Cowboy.
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Boulder, Colo. – Active Interest Media Inc. (AIM) today announced that Jonathan Dorn, Editor-in-Chief of Backpacker, has been promoted to Editorial Director of AIM’s Western Outdoor Living Group.

In his new role, Dorn will manage content and brand development for AIM’s growing group of Boulder-based properties that include Backpacker, SNEWS®, Yellowstone Journal, and American Cowboy. He will remain Editor-in-Chief of Backpacker and has promoted Dennis Lewon, currently Deputy Editor, to Executive Editor of the magazine.

“Jon has done an extraordinary job in building the Backpacker brand,” says Andrew Clurman, COO of AIM. “In the short time he’s been with AIM, Jon and his team have redesigned and launched the all-new Backpacker.com, doubling traffic and revenue to the site; acquired and integrated SNEWS to add an important business-to-business foothold in the outdoor industry; and launched a highly profitable GPS mapping business that provides content and revenue to Backpacker and external map licensees. We expect he will achieve more great successes with our other Western properties.”

In 2008, Backpacker won a National Magazine Award for General Excellence for magazines between 250,000 and 500,000 circulation. In 2009, Backpacker received four ASME nominations, including General Excellence selections for both print and online. The National Magazine Awards are the highest editorial recognition given in the publishing industry.

AIM acquired Backpacker from Rodale Inc. in May 2007.

About AIM:Based in El Segundo, California, AIM (www.aimmedia.com) is a consumer enthusiast media company that serves a base of loyal constituents through print, event and online products that connect consumers with their passions.

AIM operates in four distinct vertical segments; Healthy Living, Marine, Home, and Western Living. Its titles include Yoga Journal, Backpacker, Vegetarian Times, Better Nutrition, Optimum Wellness, SNEWS® Whole Foods Market® magazine, American Cowboy, Log Home Living, Timber Home Living, Building Systems, Black Belt, New Old House, Old-House Journal, and Yachts International.

AIM produces and markets conferences, DVDs and books, and produces log-and-timber home shows and seminars. The company also produces the Fort Lauderdale International Boat Show®, the largest boat show in the world. AIM is sponsored by Wind Point Partners, LLC.

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