Innate’s Micro-Managing CEO Adds Team To Meet Surging Demand

Innate is pleased to announce staff additions and promotions to meet steadily increasing demand for its growing product line.
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June 29th, 2012 - VANCOUVER, B.C. – INNATE, an innovator in cleanly designed essentials for food, drink and active travel is pleased to announce staff additions and promotions to meet steadily increasing demand for its growing product line.

“Our ongoing obsession with clean product design is being well received by those who enjoy an active life; we’re pleased to have great people join our tribe to support this growth” states Greg Foweraker, President and Managing Director, who added “their attention to detail even makes a micro-manager like myself look like a slacker.”

Lycia Jones has assumed the role of Innate Customer Service Administrator; her education in Business Administration and active involvement in community sustainability issues make her an optimal fit. Lycia will support Nat Tschoban, whose role has evolved into Sales and Marketing Coordinator of Innate products. “Nat is an ideal fit in this role,” notes Robyn Gibson, VP Sales, “her BComm in Marketing Management and background as a store manager is perfect for ensuring we deliver easy to understand information about what sets Innate products apart.”

On the Innate development team, Christiane Villanueva has moved into the newly created role of Product Development Administrator; her BSc in Packaging Technologies and a practical understanding of the drivers behind clean design will assist the ongoing documentation of the developing Innate product line.

“Innate is a young, nimble company that’s evolved from offering storage containers for food and drink into a complete line of essentials for active travel.” notes Gibson, “We’re so pleased that the hard work behind our product line is being well received and are fortunate to have bright, talented people joining our team.”

About Innate:

Innate creates cleanly designed essentials for food, drink and active travel. Based in Vancouver, Canada, the city is surrounded by mountains and water that provide perpetual inspiration and a field testing feedback loop for the product design team. Product collections combine thoughtful, clean design with careful attention to production quality for durable functionality in keeping with the philosophy of Leaner, Cleaner, Greener. Innate is derived from the Latin word Innatus and refers to one’s inborn characteristics. These qualities, or DNA, include a commitment to progressive and transparent business practices by making carefully considered choices in materials and manufacturing.
For more information about Innate, please visit
. To request an order workbook please email: or phone: 1 877 406 6283.





Simplify. Innate creates clean designs for active travel. Our product collection of essentials for travel, food and drink delivers seamless performance from work to adventure and helps our customers live healthy, active lives. We’re based in Vancouver, Canada; a city more