illumiNITE Recognized by Runner’s World

illumiNITE activewear and accessories finished at the top of the pack in a valuation of reflective gear carried out by Runner’s World magazine.
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Contact: Merideth Sullivan
True North Brand Group
(781) 740-4050
merideth@truenorthpr.com

FOR IMMEDIATE RELEASE:

illumiNITE Recognized by Runner's World for Superior Safety Features

Ashland, MA – (January 5, 2006) - illumiNITE activewear and accessories finished at the top of the pack in a valuation of reflective gear carried out by Runner's World magazine. Runner's World is America's leading running publication and reaches over 2 million readers monthly.

illumiNITE active wear is superior to other reflective garments because unlike conventional reflective strips and stripes illumiNITE garments help show the silhouette of the wearer making it easier for the motorist to quickly recognize the presence of a person on the road.

“We are delighted that Runner's World, one of the leading authorities on products and advice for runners, has recognized the Aspira soft shell for it's unique design and visibility features,” says President of illumiNITE, Peter Smith.

Combining style and performance for all weather conditions, the illumiNITE line of active wear and accessories is the natural choice for today's outdoor enthusiast who doesn't stop when the sun goes down. illumiNITE is available at leading retail shops nationwide. For additional information or to locate a store, please visit, www.illuminite.com.

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