ICEBREAKER OPENS NEW TOUCH LAB IN LAVAL, QUEBEC

THE NATURE MADE BRAND CELEBRATES A NEW SEASON
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Auckland, New Zealand, Sept 19, 2018 -- Original natural performance fibre apparel brand Icebreaker is thrilled to announce the Grand Opening of a new Touch Lab in Laval, Quebec, and the much-anticipated reopening of three Touch Labs in Canada; Kitsilano, BC; Montreal, Que; and Park Royal, BC. Additionally, the reopening of the US flagship Touch Lab in Portland, OR will round-out the expansion around the Fall/Winter 2018 (FW18) season launch.

On Saturday, September 29th twelve Icebreaker Touch Labs and Outlets in North America will be celebrating the start of the FW18 season launch by holding an in-store exclusive Win a Trip to New Zealand contest. The grand prize is two round trip tickets to New Zealand, $1,000 Icebreaker clothing, and $1,000 towards accommodation.

All-day on September 29th, customers are invited in-store to try on a piece Icebreaker’s new FW18 collection for a chance to win a trip to New Zealand. There is one entry allowed per person, and entry is only in-store; by trying on a garment from the new collection.

Participating stores and outlets include;

CA: Kitsilano, Park Royal, West Edmonton, Calgary, Ottawa, Toronto, YVR Outlet, Toronto Outlet

US: Chicago, San Francisco, Portland Pop-Up, Woodburn Outlet

The new and renovated Touch Labs are a welcome addition to the Icebreaker retail program, offering and immersive and personalized experience with the natural fiber brand from New Zealand. Merino wool is an incredibly high performance textile, that Icebreaker has been able to offer in categories such as Adventure, Training and Life, and through innovative natural textile blends, and in 100% merino pieces, for year-round style, comfort and performance.

To find a store near you, visit https://www.icebreaker.com/en/our-story/stores.html

New and Re-opened Touch Labs include:

Laval, QC; Carrefour Laval, Space T032D, 30003 Boulevard le Carrefour, Laval, QC, H7T 1C7

Montreal, QC; 1515 Rue Ste-Catherine, Montreal, H3G 2W1

Kitsilano, BC; 2089 West 4th Avenue, Vancouver, V6J 1N3

Park Royal, BC; Space G3 825 Main St, West Vancouver, V7T 2Z3

Portland, OR; 1109 West Burnside Multnomah, Portland, OR 97209 (Re-Opening October 2018)

ABOUT ICEBREAKER

Icebreaker merino clothing for the outdoors, technical sports and lifestyle includes underwear, mid layer garments, outerwear, socks and accessories for men, women and children. Icebreaker is based in Auckland, New Zealand, and is sold in more than 5000 stores in 50 countries; at Icebreaker retail stores in New Zealand, Australia, Canada and the United States and online at icebreaker.com.

CONTACT

For more information or imagery please contact Jess Smith, Jess@OutsidePR.com

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