Park City, Utah, October 3, 2018 - Specialty retailer Backcountry released details today for its Fall/Winter 2018 Lifestyle Apparel and Touring Collections, the result of 22 years of outdoors gear and apparel buying experience, as well as consumer and Gearhead insights.
“This season’s products reflect our obsession with integrating performance materials and purposeful fit into our apparel, and is also a celebration of our company heritage,” said Diana Seung, EVP Merchandising at Backcountry. “We’ve been influenced as a brand and as a community by the backcountry; now we’re building products for it.”
The Backcountry Touring Collection is purpose-built for backcountry skiing and snowboarding, designed in collaboration with in-house product experts, Gearheads, who contributed insights throughout the product development process. The result is “Gearhead-Certified Product,” which signifies that Gearheads have placed their stamp of approval on the select products that they co-developed. Gearheads ensured customer feedback was integrated into each product, by including unique features, prioritizing breathability and mobility, and designing modern, yet functional fit. Additionally, as super-users themselves, Gearheads only consider the products suitable for customers once they have met Gearheads’ rigorous standards.
“Gearheads are the heart and soul of the Backcountry brand, so involving them was natural. They spend time using the products we recommend. They listen to our community. They know what works and what doesn’t work,” said Jonathan Nielsen, CEO of Backcountry. “And now, they help us translate their invaluable expertise into creating great products.”
Beyond being Gearhead-Certified, the Touring Collection merges Backcountry-designed pieces with innovative collaborations with some of the touring community’s most respected brands: Flylow, Black Diamond, DPS, and Smartwool. All products create a cohesive touring kit engineered to fit together. From reimagining an end-use specific glove system with Black Diamond, to combining the best elements of multiple DPS skis into one, each collaboration was a ground-up partnership, co-creating technical products that have never existed before in any brand’s lineup.
“Backcountry challenged us to dream up the best touring kit we can make together, and we did just that,” said Dan Abrams, co-founder of Flylow. “One outcome is Flylow’s first women’s Polartec Neoshell bib, a collaboration and innovation that we’re extremely proud of.”
The Touring Collection will soft launch on pre-sale to Gearhead-connected customers on October 19, and be publicly available on October 26. The Backcountry Fall Apparel Collection, which offers a range of products from insulation and performance fleece to Cordura pants, NuYarn baselayers, and more, is available now exclusively at Backcountry.com.
Media Contact: Jess Smith, OutsidePR, Jess@OutsidePR.com
Backcountry is the leading online retailer of premium outdoor gear and apparel for skiing, snowboarding, biking, climbing, fly fishing, hiking, camping, and more. Founded in the Park City, UT area in 1996, Backcountry connects people to their passions by offering the best selection of outdoor products, backed up by knowledgeable, responsive customer service from its Gearheads and rapid fulfillment out of its two warehouse hubs. Backcountry operates four additional online specialty stores: Competitive Cyclist, MotoSport.com, Steep&Cheap, and Bergfreunde.de, which is based in Germany.