Hydro Flask Launches Down Shift™ Hydration Pack - SNEWS

Hydro Flask Launches Down Shift™ Hydration Pack

Company unveils new insulated design and expands Journey Series™ with women’s specific pack.
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Bend, OR (June 19, 2019) Hydro Flask, an award-winning leader in high-performance, insulated stainless steel flasks and soft good innovations and a Helen of Troy Limited (NASDAQ, NM: HELE) company, is excited to announce the launch of its 14 Liter Down Shift™ Hydration Pack, designed to provide a lower center of gravity and increased stability. Additionally, Hydro Flask grows its Journey Series™ collection with the release of the 16 Liter Women’s Hydration Pack, tailored through the back panel, shoulder straps, and hip belt to fit more comfortably on a woman’s body. Both packs feature Hydro Flask’s innovative Cold Flow™ System technology to keep water chilled for more than 4 hours, delivering hands-free cold hydration for mountain biking and hiking.

The new additions join the 10 L and 20 L Journey Series Hydration Packs released earlier this spring as Hydro Flask’s newest category release to expand its line of innovative, high-performance soft goods.

“Hydro Flask is known for our design solutions that enhance the lives of active, on-the-go consumers,” said Hydro Flask Vice President of Product David Visnack. “We’re excited to introduce two new products that deliver a more specialized hydration experience for mountain bikers and hikers – whether it’s greater freedom of movement or increased comfort – all without stopping or slowing down.”

The 14 L Down Shift and 16 L Journey Series Women’s Hydration Packs feature Hydro Flask’s proprietary Cold Flow™ system, a unique network of insulating technology and design components that work together to keep water cold for more than 4 hours. The insulated HydraPak® IsoBound™ sweat-proof reservoir helps protect water temperature while the neoprene internal sleeve with reflective material guards the reservoir from heat transfer. Advanced construction includes an articulated back panel that maximizes external airflow, avoiding trapped body heat or transfer to the water inside. With an ergonomic design built for comfort, each pack is also puncture, tear and abrasion resistant.

The 14 L Down Shift Hydration Pack features a streamlined design that transfers weight from the shoulders to hips and a 2-liter insulated reservoir positioned in the lumbar region to provide a lower center of gravity and more stable ride. The Cold Flow system keeps cold water cold for more than 4 hours. Lightweight, yet durable fabric ensures a comfortable fit, while the perimeter zipper allows quick access to the interior compartment’s multiple stretch mesh and scratch-resistant pockets that offer smart storage for tools, sunglasses, keys and other essentials. Additional features include the HydraPak® Blaster bite valve and a magnetic hose clip. The 14 L Down Shift Hydration Pack will be available in three colors: Sapphire, Guava and Black. It will retail for a manufacturer’s suggested retail price of $135.

The 16 L Journey Series Women’s Hydration Pack is tailored to provide a more comfortable women’s specific fit. The design features a shortened and narrowed back panel, smaller shoulder straps that curve comfortably around the chest, and a shorter hip belt. Watertight construction with taped seams and sealed zippers keeps moisture out. The pack also offers two separate internal compartments for storing tools, pump and other gear, as well as a quick-access top pocket and side cell phone pocket. The Cold Flow system keeps cold water cold for up to 4 hours inside the 3-liter insulated reservoir. Additional features include the HydraPak® Blaster bite valve and a magnetic hose clip. The 16 L Journey Series Women’s pack will be available in two colors: Pomegranate and Black. It will retail for a manufacturer’s suggested retail price of $185.

“We’re proud to continue reinventing the hydration pack category with two new products that meet the individual preferences and performance needs of our consumers,” said Hydro Flask Hydration Category Director Tor Brown. “The Down Shift delivers an ultra-stable ride for those who prefer to carry the bulk of the weight lower down, and the Journey Series Women’s Hydration Packs give women a highly functional, yet comfortable and ergonomic fit so the focus can remain on the journey ahead.”

Dedicated to uniquely refreshing experiences, innovative design and an unparalleled user experience, Hydro Flask continues to receive accolades for its insulated products. Hydro Flask has been the recipient of several Red Dot, GOOD DESIGN™ and iF Design Awards, including the coveted iF gold award. The company has grown to become the number one overall American water bottle brand in Sporting Goods and Outdoor, according to Sports One Source SSI reporting.

Visit Hydro Flask at Outdoor Retailer Summer Market at booth #51095 UL.

About Hydro Flask

Hydro Flask is the award-winning leader in high-performance insulated products from beverage and food flasks to the new Unbound Series® soft coolers. Believing that every adventure starts with two simple words: Let’s Go!, Hydro Flask creates products that facilitate an active and joyful lifestyle. Hydro Flask’s innovations showcase TempShield® double-wall vacuum insulation to lock in temperature, 18/8 pro-grade stainless steel to ensure pure taste and durable, ergonomic design for comfort and durability. Founded in 2009 in Bend, Oregon, Hydro Flask is committed to making tomorrow better - from using BPA-free, recyclable materials to its charitable giving program Parks For All, which supports the development, maintenance and accessibility of public green spaces so people everywhere can live healthier, happier and more fulfilled lives. Learn more about Hydro Flask, Parks for All, and our mission to save the world from lukewarm at www.hydroflask.com.

About Helen of Troy Limited

Helen of Troy Limited is a leading global consumer products company offering creative solutions for its customers through a strong portfolio of well-recognized and widely-trusted brands, including OXO, Hydro Flask, Vicks, Braun, Honeywell, PUR, and Hot Tools. All trademarks herein belong to Helen of Troy Limited (or its affiliates) and/or are used under license from their respective licensors. For more information about Helen of Troy, please visit www.helenoftroy.com.

HydraPak is a registered trademark owned by HydraPak LLC.

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