Hydro Flask Introduces New Insulated Lunch Box

Company expands its soft goods product lines designed for food & beverage transport
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Bend, OR (June 20, 2019) Hydro Flask, an award-winning leader in high-performance, insulated stainless steel flasks and soft good innovations and a Helen of Troy Limited (NASDAQ, NM: HELE) company, is excited to announce the launch of its new Insulated Lunch Box, featuring maximum insulation to keep your favorite foods cold for hours.

With the new design, Hydro Flask expands its line of soft goods built for food & beverage transport, which currently includes the Unbound Series™ soft coolers, Lunch Tote and lightweight Insulated Totes.

“We’re excited to unveil the Insulated Lunch Box as the latest solution for our active, on-the-go consumers,” said Hydro Flask Vice President of Product David Visnack. “Lunch is the meal that fuels our daily adventures, whether at the office or outdoors, and our new Lunch Box delivers maximum insulation to power consumers wherever their daily meal takes them.”

The new Hydro Flask Insulated Lunch Box is available in two convenient sizes, Small (3.5 L) and Large (5 L), ideal for weekday lunch breaks or weekend outings. Each is constructed with insulation to keep contents cold for hours. Its modern, yet durable design features a fully lined interior for easy cleaning and quick wipe-downs, while the flexible handle makes the Lunch Box comfortable to carry. An internal stretch-mesh lid pocket offers additional storage for small items or an ice pack. Each product is available in four colors: Blackberry, Mushroom, Arctic and Sunflower. The Small Lunch Box will retail for a manufacturer’s suggested retail price of $44.95. The Large Lunch Box will retail for a manufacturer’s suggested retail price of $54.95.

“Our new Lunch Box pairs sleek, insulated performance with the rugged durability that consumers expect from Hydro Flask,” said Hydro Flask Senior Category Manager Jason Valdez. “This fun, versatile sidekick is perfect for taking lunch on-the-go, with the insulation and protection consumers can depend upon to enjoy their favorite cold provisions anywhere.”

Dedicated to uniquely refreshing experiences, innovative design and an unparalleled user experience, Hydro Flask continues to receive accolades for its insulated products. Hydro Flask has been the recipient of several Red Dot, GOOD DESIGN™ and iF Design Awards, including the coveted iF gold award. The company has grown to become the number one overall American water bottle brand in Sporting Goods and Outdoor, according to Sports One Source SSI reporting.

Visit Hydro Flask at Outdoor Retailer Summer Market at booth #51087 UL.

About Hydro Flask

Hydro Flask is the award-winning leader in high-performance insulated products from beverage and food flasks to the new Unbound Series® soft coolers. Believing that every adventure starts with two simple words: Let’s Go!, Hydro Flask creates products that facilitate an active and joyful lifestyle. Hydro Flask’s innovations showcase TempShield® double-wall vacuum insulation to lock in temperature, 18/8 pro-grade stainless steel to ensure pure taste and durable, ergonomic design for comfort and durability. Founded in 2009 in Bend, Oregon, Hydro Flask is committed to making tomorrow better - from using BPA-free, recyclable materials to its charitable giving program Parks For All, which supports the development, maintenance and accessibility of public green spaces so people everywhere can live healthier, happier and more fulfilled lives. Learn more about Hydro Flask, Parks for All, and our mission to save the world from lukewarm at www.hydroflask.com.

About Helen of Troy Limited

Helen of Troy Limited is a leading global consumer products company offering creative solutions for its customers through a strong portfolio of well-recognized and widely-trusted brands, including OXO, Hydro Flask, Vicks, Braun, Honeywell, PUR, and Hot Tools. All trademarks herein belong to Helen of Troy Limited (or its affiliates) and/or are used under license from their respective licensors. For more information about Helen of Troy, please visit www.helenoftroy.com.

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