Hydro Flask Introduces New Insulated Food Jar

Company expands its hard goods product lines designed for food transport
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Bend, OR (January 29, 2019) Hydro Flask, an award-winning leader in high-performance, insulated stainless steel flasks and soft good innovations and a Helen of Troy Limited (NASDAQ, NM: HELE) company, is excited to announce the launch of its new Insulated Food Jar, featuring a leakproof design that delivers long-lasting temperature retention to keep your favorite foods hot or cold for hours.

“We set out to create the ultimate food jar to power our active, on-the-go consumers with the same degree of performance, lightweight portability and durability they expect from Hydro Flask,” said Hydro Flask Senior Category Manager Jason Valdez. “Our Insulated Food Jars keep contents at the right temperature and tightly sealed inside for the perfect on-the-go sidekick wherever your travels lead.”

The new Hydro Flask Insulated Food Jar is available in three convenient sizes that include 12 oz, 20 oz and 28 oz. Each features a streamlined, leakproof design for spill-free transport and TempShield™ double wall vacuum insulation to keep cold foods cold and hot foods hot for hours. Durable 18/8 professional-grade stainless steel construction ensures pure taste with no flavor transfer, while also guarding against breakage and the effects of heat and light. The Easy Grip Lid is quick to open, and a wide mouth allows ample room for utensils to scoop up every last bite. Hydro Flask’s Color Last™ powder coat is also slip-free and dishwasher safe. Each product will be available in four colors: Stone, White, Sunflower and Olive. The Insulated Food Jars will retail at manufacturer’s suggested retail prices of $34.95, $39.95 and $44.95, respectively.

“We’re excited to introduce our Insulated Food Jars that offer consumers a new degree of freedom to roam with their favorite ready-to-eat provisions,” said Valdez. “Our simple yet leakproof design and insulated performance open the door to unlimited food possibilities – from piping hot morning oats to ice cream and dessert – all while helping to reduce consumption of single-use containers and plastic waste.”

Dedicated to uniquely refreshing experiences, innovative design and an unparalleled user experience, Hydro Flask continues to receive accolades for its insulated products. Hydro Flask has been the recipient of several Red Dot, GOOD DESIGN™ and iF Design Awards, including the coveted iF gold award.

Visit Hydro Flask at Outdoor Retailer Winter Market and Snow Show at booth # 51095-UL.

About Hydro Flask

Hydro Flask® is the leader in high-performance insulated products that help people enjoy the things they love to do in the places they love to be. From the number one-selling water bottle to soft good innovations like our Unbound Series™ Soft Coolers and Journey Series™ Hydration Packs, Hydro Flask’s delightfully simple designs and go-anywhere durability always deliver the perfect temperature when you need it. Founded in 2009 in Bend, Oregon, Hydro Flask inspires active outdoor lives with two simple words: Let’s Go! Its charitable arm, Parks For All, supports the development, maintenance, restoration and accessibility of public green spaces so people everywhere can live healthier, happier and more fulfilled lives. To learn more about Hydro Flask, Parks for All, and to see our full lineup of award-winning products, visit www.hydroflask.com.

About Helen of Troy Limited

Helen of Troy Limited is a leading global consumer products company offering creative solutions for its customers through a strong portfolio of well-recognized and widely-trusted brands, including OXO, Hydro Flask, Vicks, Braun, Honeywell, PUR, and Hot Tools. All trademarks herein belong to Helen of Troy Limited (or its affiliates) and/or are used under license from their respective licensors. For more information about Helen of Troy, please visit www.helenoftroy.com.

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