Hydrapak Helps Geigerrig Reservoir Win 3M Award

OEM Provider Selects OutsidePR as Agency of Record
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(Oakland, Calif.) – In celebration of the most outstanding new products, companies and ideas at the 2011 Winter Outdoor Retailer Market, SNEWS and the 3M Corporation presented the inaugural IN-NEW-VATION Awards in six categories. Taking top honors in the Hard-Good Category was the Geigerrig Pressurized Hydration Engine.

The Geigerrig Hydration Engine, which delivers a pressurized spray of water from a hydration system, features a customized Hydrapak Reservoir, including components such as a wide mouth slide top and a revolutionary surge valve paired with a quick release hose valve -- all designed, built, and manufactured by the Oakland-based OEM. Hydrapak's Slide Top component allows the entire top of the reservoir to open up, a feature that SNEWS' IN-NEW-VATION presenter Michael Hodgson lauded for allowing the hydration systems “to be taken apart, turned inside out and cleaned in a dishwasher.”

“We utilized our years of experience and resources to help Geigerrig develop their product,” said Hydrapak Director of Product Development Samuel Lopez, “It is gratifying to see them recognized for the new benefits they are bringing to consumers and the category.”

“We carefully chose Hydrapak as our manufacturer,” said Curt Geiger, President of Geigerrig Hydration Packs, “We appreciate the quality and performance that Hydrapak Reservoir brings to perfecting the pressurized Geigerrig Hydration Engine and its unique ability to deliver the benefits of pressurized spray.”

Hydrapak Brand Marketing Manager Jim Vernon, added, “Our mission is to enable companies interested in entering the Hydration segment to approach us

with a particular idea and provide a one-stop-shop for all of their design and manufacturing needs. This award is a testament to the seamlessness of our processes and how valuable a partnership with a great brand such as Geigerrig can be.”

Keith Dustrud, Camping and Snowsport Buyer of Bob Ward's Sporting Goods of Montana, said: “We are comforted that a company with the reputation of Hydrapak is the manufacturer of Geigerrig's pressurized hydration system. Their slide top and reversibility for cleaning are the cherry on top.”

The honor happily coincides with Hydrapak naming OutsidePR their agency of record. Eager to expand on their role as the leading OEM provider of customized hydration solutions, Hydrapak has partnered with OutsidePR to enhance their B2B and B2C communications.

“The decision to bring on board OutsidePR was clear-cut and intuitive,” said Hydrapak's Director of Sales and Marketing Matt Patterson. “We needed an agency that excels in both consumer and trade relations, and it was immediately apparent that their extensive experience, dedication, and enthusiasm were
unparalleled. We are thrilled with our selection and look forward to a prosperous year.”

Sporting the motto, “Always Innovate - Never Compromise,” Hydrapak is the manufacturer of a lineup of hydration backpacks, multi-functional bottles, and the revolutionary Reversible Reservoir II. The companies' dedication to innovation is rivaled only by their audacious corporate spirit, characteristics that resonate with OutsidePR's team.

“Hydrapak is widely known by core athletes to produce the very best reservoirs in the business, and their packs are equally amazing. We're looking forward to letting the consumer world know what core athletes already do, and to help shine a light on how critical Hydrapak is to the OEM market.”

OutsidePR is strategically aligned to expand upon this success, building brand awareness through the spectrum of business and consumer markets, by bringing a wealth of industry experience to Hydrapak. Representing outstanding brands like GU Energy, Pearl Izumi, Ryders Eyewear, and Road ID, OutsidePR is a leading public relations agency based in San Francisco.

Founded in 2001, Hydrapak -- the originator of innovative and advanced personal hydration systems -- produces a lineup of custom-built hydration backpacks, reservoirs, and bottles for a variety of sports, including biking, hiking and running. Hydrapak is also an OEM for top manufacturers specializing in consumer, commercial and military purposes. To view all packs, bottles and accessories visit www.hydrapak.com or call 510.632.8318.

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