Hilleberg the Tentmaker Partners with CHerbPR

Hilleberg the Tentmaker announces today a new partnership with Seattle-based CHerbPR for strategic public relations support.
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Seattle, WA, July 7, 2008 — Hilleberg the Tentmaker, a family-owned company that manufactures high quality, lightweight all-season tents, announces today a new partnership with Seattle-based CHerbPR for strategic public relations support. The partnership is effective immediately.

Founded in 1973 by Bo and Renate Hilleberg, the company is celebrating 35 years in business and continues to be run by the Hilleberg family. Based in Sweden with USA offices in Redmond, WA, Hilleberg is dedicated to employing the same demanding quality standards and rigorous design principles that they have since the company's inception.

“We wanted to work with Cathy because of her vast experience in PR and proven track record with some of the industry's key players,” says Petra Hilleberg, President of Hilleberg USA. “We live and breathe Hilleberg tents and this partnership will help us communicate the passion and dedication we have for making the best possible backcountry shelter solutions available.”

“I am excited to be working with the leader in tentmaking, not only as a PR professional but as an active user of Hilleberg products,” said Cathy Herbstler of CHerbPR. “I'm looking forward to spreading the word and increasing awareness of the Hilleberg brand within the outdoor industry and beyond.”

Cathy Herbstler will be setting up appointments with media representatives at the summer Outdoor Retailer tradeshow in August to showcase new Hilleberg products. Booth #10012. Please contact Cathy at 206-390-0531 or cathy@cherbpr.com.

About Hilleberg the Tentmaker
Founded in 1973, Sweden-based Hilleberg the Tentmaker is a family-owned company that manufactures lightweight all-season tents of the highest quality. The company is known for setting the standard in making tents by always utilizing the lightest yet strongest material on the market along with double wall construction, and in setting up and inspecting every tent in their own European factory to ensure the ultimate in quality and safety. Remaining true to their parents' vision and high standards for the company and its products, Petra and Rolf Hilleberg now manage the USA and European offices (respectively) and continue to grow the company by working and playing in Hilleberg Tents.

About CHerbPR
CHerbPR is a boutique public relations and marketing consulting agency based in Seattle, WA. With a particular focus on the outdoor, sporting goods and travel industries, CHerbPR has worked with top clients including Hi-Tec Sports, Highgear, Seattle Sports, Inka Corp. and NorthCoast Tugboat Adventures. www.cherbpr.com.