Helly Hansen's Ekolabâ„¢ Sportswear Collection proves green is still sexy with its newest eco-friendly pieces for Spring 2010.

The Helly Hansen's Ekolabâ„¢ R&D Project is a test lab where company researchers advance environmentally conscious design and create distribution alternatives to reduce Helly Hansen's environmental footprint. All jackets, pants, mid layers and casual apparel in the collection must adhere to the brand's strict quality and performance guidelines in order to be included.

The new Ekolab™ Recycler Jacket is made with a waterproof, breathable hard-shell fabric entirely composed of recycled plastic bottles. And, as an added bonus, the professional-grade Helly Tech® XP jacket can be recycled at the end of its extended lifetime. The waterproof breathable Ekolab™ Recycler Pants protect the lower extremities.

The women's BC Jumpsuit is an organic cotton one-piece for fashion-savvy women looking to channel their inner femme fatale in a sexy, 70s-inspired jumpsuit.

Men can protect their valuables from the elements in the BC Rain Jacket's two oversized front pockets. Its Helly Tech® XP waterproof, breathable material features integrated, invisible venting to help regulate body heat when navigating urban environments.

Partner the men's casual, durable BC Chinos with the 100 percent organic cotton BC SS for summer day adventures. The men's comfy, eco-conscious BC Hoodie features a charming herringbone design and is colored with eco-friendly dyes.

Helly Hansen is the world's most experienced sailing apparel and footwear brand with more than 130 years under its belt. The Moss, Norway-based company is recognized for inventing the first waterproof fabrics in 1877, the first fleece mid layers in the 1960s, and LIFA®, the first technical base layer in the 1970s. The combined three-layer system of dress has become the reliable standard for staying warm, dry and comfortable in cold, wet conditions. Today, Helly Hansen is a global leader in technical apparel and footwear designs for a range of outdoor and water-sport activities. Helly Hansen products are distributed in more than 40 countries. For more information visit www.hellyhansen.com.