$10 Donation for Limited Edition Hat at Interbike Goes to Campaign
Leading performance headwear maker, Headsweats, is excited to partner with IMBA and the Dig In National Trail Fund Campaign aimed at raising money for its chapters’ mountain bike projects nationwide. As part of the partnership, Headsweats will be selling Limited Edition IMBA hats for a $10 donation to the IMBA Dig In Campaign exclusively at the Interbike trade show, September 20 – 22.
With humble beginnings in the bike industry, Headsweats feels strongly about supporting the cycling community through donations and giving back on the trail. Staff in Cincinnati, OH and Boulder, CO offices will work with their local IMBA chapters on trail maintenance in the coming year and the company will continue to donate 20% of all proceeds from the branded IMBA Collection, available on Headsweats.com.
“We credit the cycling community with our early success in the headwear industry, and it’s always a pleasure to be able to give back whenever possible to great industry non-profits such as IMBA,” states Headsweats President, Mike McQueeney. “We admire and are thankful for IMBA’s hard work on the trail and through advocacy that truly benefits the mountain bike community.”
IMBA’s inaugural goal for the Dig In Trail Fund is to distribute at least $250,000 to its chapters across the U.S. The nonprofit anticipates 50-100 chapters will participate in the Trail Fund which will create a critical mass of participation and make it a highly relevant and anticipated fundraiser.
For more information on IMBA’s Dig In Trail Fund, visit www.imba.com. To view Headsweats’ current IMBA collection visit www.headsweats.com, or to get your limited edition IMBA hat at Interbike, stop by the Headsweats booth #13291 Days 1 – 3 (while supplies last). For additional information, please contact Carly Fleming of Darby Communications at firstname.lastname@example.org.
Headsweats is the leader in ultra-light, supremely wicking performance headwear that dominates the triathlon, cycling, running and endurance markets. For over 15 years, Headsweats has established itself as the frontrunner in technical headwear by combining the spirit of innovation and unsurpassed customer service with well-developed partnerships including the Challenged Athletes Foundation, Team RWB, National Park Foundation and IMBA. Headsweats is dedicated to providing the highest quality headwear in the industry using innovative materials and designs. Keep a cool head. www.headsweats.com