Hanson Group to Rep Nikwax in Central US

Nikwax is proud to welcome the Hanson Group to represent the brand in the central U.S.

Media Contact:

Verde PR

Brook Sutton



SEATTLE, Wash. (April 22, 2010) – Nikwax is proud to welcome the Hanson Group to represent the brand in the central U.S. Covering all thirteen states in the Upper Midwest and South Central territories, the Hanson Group will meet the sales and service needs of all retailers, independent and chain. This includes in-store clinics, training and tactical merchandising to ensure the high sell-through and significant per square foot sales for which Nikwax is known.

“We welcome the Hanson Group to the Nikwax team,” said Chas Fisher, president of Nikwax, N.A. “They have a large team of experienced salespeople, which is needed for this diverse and important territory. We look forward to offering the Midwest retailers more direct, in-person service.”

Additionally, the Hanson Group will seek to open new doors and introduce the benefits of the aftermarket care sector and the depth of the Nikwax line.

Todd Hanson, of the Hanson Group, adds, “We consider ourselves reps on the road. We like to be in front of our customers, in order to anticipate and address their needs. We look forward to working with Nikwax and increasing sales for our retailers.”

The Hanson Group also represents Vasque, Darn Tough Socks, Irish Setter Footwear and Katadyn. To reach them directly, please contact Todd Hanson via email (toddhanson@hansongroup.net) or phone (952.946.1017). Or contact Nikwax customer service (800.563.3057).

About Nikwax:

Nikwax was founded in 1977 and is the global leader in environmentally safe aftercare and waterproofing solutions that extend the life and performance of technical footwear, apparel and equipment. Nikwax uses formulations that deliver maximum effectiveness while minimizing environmental impacts and promoting sustainability. Nikwax products contain neither propellant gases nor volatile organic chemicals. They are all fluorochemical-free, derived from nature-based ingredients, are not tested on animals, and are biodegradable. Visit Nikwax at www.Nikwax.com and join us on Facebook.

Nikwax · Easier ·Safer · Drier