Hanson Group to Rep Nikwax in Central US

Nikwax is proud to welcome the Hanson Group to represent the brand in the central U.S.

Media Contact:

Verde PR

Brook Sutton



SEATTLE, Wash. (April 22, 2010) – Nikwax is proud to welcome the Hanson Group to represent the brand in the central U.S. Covering all thirteen states in the Upper Midwest and South Central territories, the Hanson Group will meet the sales and service needs of all retailers, independent and chain. This includes in-store clinics, training and tactical merchandising to ensure the high sell-through and significant per square foot sales for which Nikwax is known.

“We welcome the Hanson Group to the Nikwax team,” said Chas Fisher, president of Nikwax, N.A. “They have a large team of experienced salespeople, which is needed for this diverse and important territory. We look forward to offering the Midwest retailers more direct, in-person service.”

Additionally, the Hanson Group will seek to open new doors and introduce the benefits of the aftermarket care sector and the depth of the Nikwax line.

Todd Hanson, of the Hanson Group, adds, “We consider ourselves reps on the road. We like to be in front of our customers, in order to anticipate and address their needs. We look forward to working with Nikwax and increasing sales for our retailers.”

The Hanson Group also represents Vasque, Darn Tough Socks, Irish Setter Footwear and Katadyn. To reach them directly, please contact Todd Hanson via email (toddhanson@hansongroup.net) or phone (952.946.1017). Or contact Nikwax customer service (800.563.3057).

About Nikwax:

Nikwax was founded in 1977 and is the global leader in environmentally safe aftercare and waterproofing solutions that extend the life and performance of technical footwear, apparel and equipment. Nikwax uses formulations that deliver maximum effectiveness while minimizing environmental impacts and promoting sustainability. Nikwax products contain neither propellant gases nor volatile organic chemicals. They are all fluorochemical-free, derived from nature-based ingredients, are not tested on animals, and are biodegradable. Visit Nikwax at www.Nikwax.com and join us on Facebook.

Nikwax · Easier ·Safer · Drier


Nikwax Signs Western Canadian Sales Rep

Media Contact:Verde PRBrook Suttonbrook@verdepr.com970.259.3555 Seattle, Wash. (March 2, 2010) – Nikwax N.A. has signed with OnwardUp to cover the Alberta, Canada sales territory. OnwardUp is run and operated by mountaineer and alpine guide Rob Owens. “We welcome Rob to the ...read more

Darn Tough Vermont® Welcomes The Hanson Group Sales Agency

Northfield, VT - Darn Tough Vermont, The Premium All Weather Performance Sock brand announced today that The Hanson Group, based near Minneapolis, MN will represent the Darn Tough Vermont brand for a large portion of the mid-west. With over 35 years of sales experience, The ...read more

Nikwax Signs With Adrenaline Sports in Southeast

Media Contact:Verde PR & ConsultingBrook Suttonbrook@verdepr.com970.259.3555 SEATTLE, Wash. (February 23, 2010) - Nikwax N.A. has welcomed the Adrenaline Sports Marketing team to its sales force in the Southeast. Adrenaline offers comprehensive sales and service support to ...read more

Nikwax Releases Corporate Social Responsibility Report

MEDIA CONTACT:Verde PR & ConsultingBrook Sutton970.259.3555brook@verdepr.com Seattle, Wash. (April 13, 2010) – Nikwax, the leading manufacturer of aftermarket care products for apparel, footwear and gear, has released an updated Corporate Social Responsibility (CSR) Report. ...read more

Osprey Adds New Sales Teams in North and South Central Territories

Osprey Packs, Inc., an independent pack company located in the high desert and mountains of Southwestern Colorado, is pleased to announce the addition of two new sales representation teams to their U.S. rep force. Effective immediately, Ames Adventure Outfitters will cover the ...read more

Nikwax Sponsors Romp to Stomp to Find a Cure

Media Contact:Verde PRBrook Suttonbrook@verdepr.com970.259.3555 Seattle, Wash. – Nikwax N.A. is a proud sponsor of the Tubbs Romp to Stomp Out Breast Cancer Snowshoe Series®. Romp to Stomp is a series of five, nationwide snowshoe events, benefiting the Susan G. Komen for the ...read more

White Sierra Hires New Sales Rep Groups

Officials from White Sierra are pleased to announce Mountain Sports Group and Sport One Sales as the company's new sales representative groups.Richard Brammer of Mountain Sports Group will be responsible for accounts in Colorado, Wyoming, New Mexico, Utah, Texas, Oklahoma, ...read more

Nikwax N.A. Hires Ben Palliser as Key Account Manager

Nikwax N.A. is pleased to announce the hiring of Ben Palliser for the position of key account manager. He will be responsible for developing, managing and implementing sales and support to key dealers in the U.S. and Canadian wholesale channels. Palliser brings a decade of ...read more

Nikwax® North America Hires Outdoor Marketing Alliance for Sales Rep.

Seattle, Wash. (September 27, 2012) – Officials from Nikwax North America announce the hire of Outdoor Marketing Alliance (OMA) as the company's newest sales rep agency. The sales specialist and marketing group will support Nikwax in 20 states in the Southeast, South Central ...read more