Gregory Packs energizes team with new president, N. Am. sales manager

Gregory Mountain Products this week announced John Simons as its new president and Jim BoisD’Enghien as its new North American sales manager.
Author:
Updated:
Original:

TEMECULA, Calif. (January 11, 2007) – Gregory Mountain Products, the international leader for three decades in backpacks for the full range of outdoor activities, this week announced a new management and sales team, aimed at energizing the outdoor industry's most recognized pack brand as it heads into its fourth decade in business.

At the top, Gregory hired John Simons as its new president and Jim BoisD'Enghien as its new North American sales manager. Complementing those additions, Dion Goldsworthy, who has been with Gregory in a number of sales and marketing roles for 15 years, will continue in his role as vice president of international sales and marketing.

With its new president, Gregory has added big-picture business experience. Simons is an avid outdoor enthusiast who prior to Gregory was the president and CEO of Swift and Company, where for six years he oversaw an approximately $10 billion operation at one of the country's most well-known food-industry corporations. In the eight years prior to that job, Simons worked in a variety of general management roles around the world for Cargill, Inc. Highlights at those posts include leading strategic planning and facilitating growth through a team-based approach. Simons holds an MBA from the Harvard Business School and was member of the 1980 U.S. Olympic swim team, as well as a silver medalist at the 1979 Pan American Games. He brings the same team-based philosophy to his new post at Gregory Mountain Products.

In sales, BoisD'Enghien (pronounced Boy-di-gan) comes to Gregory from his post as North American sales manager at Atlas Snowshoes, where he helped grow a small, startup company into one of the most recognized names in snowshoeing over his 10-year tenure. At Atlas, BoisD'Enghien used a team-based strategy that was highly integrated with marketing and product development, simultaneously creating products and helping build the markets for them. That approach helped Atlas more than double its size over a decade. Prior to that, BoisD'Enghien worked as brand manager and in product development and marketing at Canadian Recreation Products, a division of American Recreation Products, parent company to Kelty, Sierra Designs and other outdoor brands. At Gregory, BoisD'Enghien also will bring a team-based approach to his role, working closely with key accounts, Gregory's sales reps, as well as the product development and marketing departments, helping align sales strategies with market growth opportunities.

Simons said BoisD'Enghien is a perfect addition to the team chemistry at Gregory.

“With Jim's extensive industry expertise in sales and overall brand management, along with coalescing the right teams in product development and marketing, Gregory is stepping up to the challenge of taking the brand to its full potential,” Simons said. “We're celebrating 30 years of Gregory Packs in 2007, and there are a lot of highlights in those three decades, but we also want to be sure we're looking ahead and positioned to move things forward in the next 30 years. We're excited about being able to expand people's understanding of who Gregory has always been and where we are headed.”

For more information about Gregory packs, visit www.gregorypacks.com.

About Gregory Packs

Celebrating its 30th anniversary in 2007, Gregory Packs has been the longtime international leader in expedition, backpacking and day packs. Gregory is world-renowned for setting standards for durability, comfort and performance in backpacks. In the last three years, Gregory won awards for its pack designs from such diverse media outlets as Backpacker Magazine, Popular Science, National Geographic Adventure, Consumers Digest and Alpinist Magazine. Responsible for many industry firsts in backpacking fit and design, the Gregory research and design team, including company founder Wayne Gregory, continues to lead the way in innovative backpack technology and performance. The company in recent years has expanded into lightweight packs, sport-specific packs, and travel, commuter and lifestyle products.

- X X X -

Related

Gregory hires North Am. Sales, Marketing Director, EU Brand Manager

SALT LAKE CITY, Utah – Gregory Mountain Products, the outdoor industry leader in backpack fit, comfort and technology, added two key members this week to its global management team, John Pieper as Director of Sales and Marketing in North America and Andrea Meerholz as Brand ...read more

Gregory Packs adds new designer to R&D team

SACRAMENTO, Calif.–Gregory Mountain Products added a new product designer to its research and design division this week. John McGuire joins the Gregory team with experience in the outdoor backpack, commuter/lifestyle and travel bag categories. Most recently, McGuire worked at ...read more

Gregory Packs grows product development dept. with two new designers

TEMECULA, Calif. – Gregory Mountain Products, the international leader for three decades in backpacks for the full range of outdoor activities, this week announced it has grown its product development department with two new designers and appointed a design manager to oversee ...read more

Gregory Packs hires 3 as it transitions to new Sacramento headquarters

SACRAMENTO, Calif. – As it transitions its headquarters from southern California to Sacramento, Gregory Mountain Products, the outdoor industry market leader for three decades in backpacks for the full range of outdoor activities, hired a new controller, materials manager and ...read more

Gregory Packs establishes formal program to support Canadian sales

TEMECULA, Calif. – To bolster its presence in the Canadian market, Gregory Packs has established a formal Canadian sales program and partnered with CDEC in Cowansville, Quebec, an established distributor for other outdoor product manufacturers, to distribute its products in ...read more

Gregory Mountain Products adds new distributors to European sales team

SACRAMENTO, Calif. – Gregory Mountain Products, the industry leader in backpack fit, comfort and technology, this week added five new distributors to its European sales network. The new distributors will represent Gregory in the Czech Republic, Finland, Poland, Romania and ...read more

Gregory Packs hires IT, Customer-Service Department leaders

SACRAMENTO, Calif. – Gregory Mountain Products, the industry leader in backpack fit, comfort and technology, this week hired two new department leaders, one to oversee information technology and the other to head up customer service. As Gregory's new Information Technology ...read more

Gregory Packs hires former Backpacker marketing mgr to marketing dept.

TEMECULA, Calif. – Gregory Mountain Products hired Stephanie Romanella as marketing coordinator, effective immediately. Romanella joins Gregory after working in marketing at Backpacker Magazine for the last two-plus years. At Gregory, Romanella will assist in planning and ...read more

Gregory Packs retains Factory Labs to energize branding, marketing

TEMECULA, Calif. – Gregory Mountain Products, the international market leader for three decades in backpacks for the full range of outdoor activities, has retained Factory Design Labs to oversee its branding and marketing, effective immediately. Factory will help Gregory target ...read more