Gregory Packs establishes formal program to support Canadian sales

To bolster its presence in the Canadian market, Gregory Packs has established a formal Canadian sales program and partnered with CDEC in Cowansville, Quebec, to distribute its products in Canada.
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TEMECULA, Calif. – To bolster its presence in the Canadian market, Gregory Packs has established a formal Canadian sales program and partnered with CDEC in Cowansville, Quebec, an established distributor for other outdoor product manufacturers, to distribute its products in Canada, Gregory North American Sales & Marketing Director Jim BoisD'Enghien announced this week.

The new program, which will include marketing support for the brand in Canada, will take effect starting Nov. 15, 2007, BoisD'Enghien said.

In addition, Gregory recently hired sales rep Ron Barr of the Outside Group, based in Toronto, to represent Gregory in Ontario and Manitoba. Barr joins Dale Robotham and Jeff Perron of Sasso Vertical Sales, out of Canmore, which represents Gregory in British Columbia, Alberta and Saskatchewan, and Stephane Morin, of Les Agences Stephane Morin, out of Quebec, which represents Gregory in Quebec and the Atlantic Canada region.

“Fully supporting the Gregory brand in Canada means having a program tailored to the Canadian market that incorporates solid distribution, outstanding sales support, and effective brand marketing, and, simply stated, that's what this is all about,” BoisD'Enghien said.

For more information about Gregory packs, visit www.gregorypacks.com or call 877.477.4292.

About Gregory Packs

Celebrating its 30th anniversary in 2007, Gregory Packs has been the longtime leader in expedition, backpacking and day packs. Gregory is world-renowned for setting durability, comfort and performance standard in backpacks. In recent years, Gregory won awards for its pack designs from such diverse media outlets as Backpacker Magazine, Popular Science, National Geographic Adventure, Consumers Digest and Alpinist Magazine. Responsible for many industry firsts in backpacking fit and design, the Gregory research and design team, including company founder Wayne Gregory, continues to lead the way in innovative backpack technology and performance.

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