Granite Gear Presents Revolutionary Back-To-School Backpack Collection

Author:
Updated:
Original:
granite gear logo

 Two Harbors, MN - Coming Spring 2014, Granite Gear® is evolving the standards of Back-to-School backpacks with the release of a collection of progressively–designed packs that are engineered for today’s student. Blending decades of experience in the pack market with superior, innovative designs, the new collection offers bags that will change the landscape within the growing back-to-school market.

“We see a tremendous opportunity within the Back-to-School market to provide a technical bag that truly meets the loading and comfort needs of today’s students and at a very competitive price,” notes Granite Gear’s VP of Sales, Rob Coughlin.

 Since its recent acquisition by BRZZ Gear LLC, the Granite Gear team now has a combined 75 years of experience in the backpack industry. The new faces have merged their talents, which afforded them insightful expertise to engineer the new collection far beyond the basic bells and whistles while upholding the same exceptional quality that is known from Granite Gear.

Each bag within the collection offers an angular shape and taller frame. These qualities, which mirror traditional backpack designs, provide better load carrying comfort and equal distribution of weight across the back. Each bag also features BARRIER Water-Repellence using durable Repelaweave fabrics, durable water-repellent zippers, and abrasion and extreme water resistant Tarpaulite fabric to protect gear from the elements. Bags also offer Gear-Tec technology protection to keep laptops, tablets, and electronics safe and secure.

 Backpacks vary in striking color combinations such as Neo/Flint/Chromiumb and Tamarillo/Blood Orange.

 The Back-To-School collection will debut at the Winter Outdoor Retailer Show in Salt Lake City, January 22nd to 25th at the Granite Gear booth #34182 and will hit retailer stores in mid-March.

Granite Gear Superior

*Superior pack, the largest within the collection, offers all of the above mentioned features plus ventilated load-absorbing shoulder straps, sternum straps, load-lifters, side-pockets for large items such as electronic chargers, a waist belt and MOLLE-compatible loops. MSRP $79.99

About Granite Gear

For 27 independent years, Granite Gear has brought cutting-edge products to the outdoor marketplace. Their award-winning backpacks, extensive variety of storage sacks, lifestyle accessories, dog products and canoe gear offer excellence in design and construction. Granite Gear’s desire is for all outdoor enthusiasts and travelers to experience the incredible durability and comfort of their products. Located in Northern Minnesota, just minutes from the Boundary Waters Canoe Area Wilderness and the Superior Hiking Trail, they have a rugged and beautiful testing ground for their products.

Related

granite gear logo

Granite Gear Backs Lonnie Dupre’s Solo January Ascent of Denali

(Two Harbors, MN)— Solo climbing Denali (aka Mt McKinley) in the Summer is a serious challenge – even by Himalayan standards—but soloing Denali in the Winter is a whole different story. This season, Granite Gear will sponsor expert polar explorer and climber, Lonnie Dupre, in ...read more

granitegear

Granite Gear Adds Versatile Packable Duffels to Lifestyle Collection

Two Harbors, MN – After more than a decade of award-winning backpack production, Granite Gear is now expanding into a new market of lifestyle gear with its versatile line of Packable Duffels. The new lightweight collection includes four different sizes, which feature Granite ...read more

granite gear logo

New Cross-Trek Travel Gear Collection from Granite Gear

Two Harbors, MN – Combining 75 years of travel gear design experience, Granite Gear® has delved into a new market of adventure travel gear with their premier Cross-Trek collection. With its clean lines and built-in versatility, the Cross-Trek Collection is a stellar example of ...read more

granite gear logo

Granite Gear Expands Team with Two New Hires

Granite Gear, manufacturers of superior backpacks engineered to deliver the ultimate in function and comfort, has hired Benjamin Landry as Associate Product Designer and Julie Hukriede as Customer Service Manager. After completing a BFA in Industrial Design from the University ...read more

granite gear logo

Granite Gear Unveils Multi-Day Pack with Maple Core Frame Sheet

Two Harbors, MN- Treading into untouched territory, Granite Gear has successfully created the very first 3D molded, maple-core composite laminate frame sheet for their new Nimbus Trace Access 70 backpack. Filled with numerous new technical features, the backpack, which hits ...read more

granite-gear

Granite Gear Continues to Design Urban-Outdoor Backpacks

Two Harbors, MN – Coming into its third year, the Campus Collection by Granite Gear continues to demonstrate the load-carrying expertise that has been the brand’s strength for almost 30 years, while also adding in modern design and necessities. In Spring 2016, the collection will ...read more

granite gear logo

Best New Gear Award Presented to Granite Gear’s Nimbus Trace Access 70

Two Harbors, MN - At the 2014 Winter Market Outdoor Retailer, Gear Institute presented Granite Gear’s new expedition backpack, the Nimbus Trace Access 70, with the “Best New Gear Award.”  The chief highlight of the Nimbus Trace Access 70 is the 3-dimensionally molded maple-core ...read more

granite gear logo

Granite Gear Supports the Warrior Hike on the Appalachian Trail

Two Harbors, MN – In recognition of the therapeutic effects of long distance hiking, Granite Gear is proud to support the Warrior Hike “Walk off the War” Program, which is designed to support veterans transitioning from military service by thru-hiking America’s National Scenic ...read more

granite gear logo

Granite Gear’s Campus Collection Expands with Style and Color

Two Harbors, MN - Granite Gear, experts in backpack design, has applied their extensive knowledge in load-carrying technology to their expanded Campus collection. This spring, they’re releasing four new backpacks and one messenger bag, each available in new color ways and ...read more