Two Harbors, MN - Coming Spring 2014, Granite Gear® is evolving the standards of Back-to-School backpacks with the release of a collection of progressively–designed packs that are engineered for today’s student. Blending decades of experience in the pack market with superior, innovative designs, the new collection offers bags that will change the landscape within the growing back-to-school market.
“We see a tremendous opportunity within the Back-to-School market to provide a technical bag that truly meets the loading and comfort needs of today’s students and at a very competitive price,” notes Granite Gear’s VP of Sales, Rob Coughlin.
Since its recent acquisition by BRZZ Gear LLC, the Granite Gear team now has a combined 75 years of experience in the backpack industry. The new faces have merged their talents, which afforded them insightful expertise to engineer the new collection far beyond the basic bells and whistles while upholding the same exceptional quality that is known from Granite Gear.
Each bag within the collection offers an angular shape and taller frame. These qualities, which mirror traditional backpack designs, provide better load carrying comfort and equal distribution of weight across the back. Each bag also features BARRIER Water-Repellence using durable Repelaweave fabrics, durable water-repellent zippers, and abrasion and extreme water resistant Tarpaulite fabric to protect gear from the elements. Bags also offer Gear-Tec technology protection to keep laptops, tablets, and electronics safe and secure.
Backpacks vary in striking color combinations such as Neo/Flint/Chromiumb and Tamarillo/Blood Orange.
The Back-To-School collection will debut at the Winter Outdoor Retailer Show in Salt Lake City, January 22nd to 25th at the Granite Gear booth #34182 and will hit retailer stores in mid-March.
*Superior pack, the largest within the collection, offers all of the above mentioned features plus ventilated load-absorbing shoulder straps, sternum straps, load-lifters, side-pockets for large items such as electronic chargers, a waist belt and MOLLE-compatible loops. MSRP $79.99
About Granite Gear
For 27 independent years, Granite Gear has brought cutting-edge products to the outdoor marketplace. Their award-winning backpacks, extensive variety of storage sacks, lifestyle accessories, dog products and canoe gear offer excellence in design and construction. Granite Gear’s desire is for all outdoor enthusiasts and travelers to experience the incredible durability and comfort of their products. Located in Northern Minnesota, just minutes from the Boundary Waters Canoe Area Wilderness and the Superior Hiking Trail, they have a rugged and beautiful testing ground for their products.