GORE-TEX® Footwear Partners with Local Non-Profit Back on My Feet for 2014 GORE-TEX® Philadelphia Marathon

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W.L. Gore & Associates

Cynthia Amon

443-553-0333

camon@wlgore.com

GORE-TEX® FOOTWEAR PARTNERS WITH LOCAL NON-PROFIT BACK ON MY FEET FOR 2014 GORE-TEX® PHILADELPHIA MARATHON

Fundraising Promotion Encourages Runners and Supporters to Share Goals and Well-Wishes for November 23 Races 

Elkton, Md. (October 30, 2014) – W.L. Gore & Associates, inventor of GORE-TEX® products, announces its partnership with Philadelphia’s Back on My Feet organization (www.backonmyfeet.org), which utilizes running to create self-sufficiency for those experiencing homelessness, for the 2014 GORE-TEX® Philadelphia Marathon. Gore is supporting longtime Marathon charitable partner Back on My Feet’s team with new Saucony Ride 7 GTX footwear for race training, as well as a consumer fundraising promotion hosted at City Sports in Center City, 1608 Walnut Street. 

Runners and supporters are encouraged to post goals and well wishes on special Back on My Feet running shoe signs at the downtown City Sports store, as well as the GORE-TEX® booth at the Health & Fitness Expo, Friday, November 21, and Saturday, November 22, at the Pennsylvania Convention Center in Center City, Philadelphia. For every note posted, Gore will make an additional donation to Back on My Feet Philadelphia. City Sports will also be offering participants discounts on GORE-TEX® footwear at its City Center store during the promotion. 

“As title sponsor ofthe GORE-TEX® Philadelphia Marathon, we felt it was important to partner with an organization that has deep roots within the city," said Kirk Christensen, GORE-TEX® running footwear global leader. "Back on My Feet creates an incredibly positive outlet for its members and support for the overall community. We look forward to cheering for these amazing community members along the course.” 

Inspired by Founder Anne Mahlum’s early morning runs past the Sunday Breakfast Rescue Mission at 13th and Vine, Back on My Feet uses running to help members see themselves in a more positive light so they can make real change in their lives, resulting in employment and independent living. Back on My Feet is an original partner charity of the Philadelphia Marathon. GORE-TEX® became the official title sponsor of the Philadelphia Marathon, a top-10 marathon nationally, in 2013.

“The Philadelphia Marathon is a special time for our organization,” said Scott Crossin, Back on My Feet executive director. “Our members, volunteers, and staff train together for months leading up to race day. We take great pride in helping each other cross that finish line and become GORE-TEX® Philadelphia Marathoners. We appreciate Gore and encourage everyone to post notes at City Sports to help us deliver our mission.”

W.L. Gore & Associates, manufacturers of the GORE-TEX® product line, are innovative creators of waterproof materials found in recreational outerwear, footwear and gloves. The company's fabrics and products are known for their low-water absorption and durability. 

The 56-year-old firm’s materials are waterproof, windproof and breathable, keeping wearers of GORE-TEX® products and comfortable – all attractive features for marathoners. 

About Back on My Feet: Back on My Feet is a national for-purpose 501(c)3 organization that uses running to help those experiencing homelessness change the way they see themselves so they can make real change in their lives that results in employment and independent living. BoMF has chapters in Philadelphia, Baltimore, Washington DC, Boston, Chicago, Dallas, Indianapolis, Atlanta, New York City and Los Angeles. Find out more about Back on My Feet Philadelphia by clicking here: www.philadelphia.backonmyfeet.org

About the GORE-TEX® Philadelphia Marathon: GORE-TEX® Philadelphia Marathon weekend attracts more than 3,000 volunteers, 30,000 runners and 60,000 spectators to Philadelphia. Race Weekend features the GORE-TEX® Philadelphia Marathon and Half Marathon on Sunday, November 23; the Rothman Institute 8K and Kids Fun Run on Saturday, November 22; and a free two-day Health & Fitness Expo Friday, November 21 and Saturday, November 22. Race participants pass many of Philadelphia's famous attractions on the swift and scenic USATF-certified course, which is a Boston qualifier. Take the first step to experiencing 26.2 miles of fun, beauty, history and excitement by visiting www.philadelphiamarathon.com. Be sure to get connected with us on Facebook (facebook.com/philadelphiamarathon), Twitter (@philly_marathon) and Instagram (@philly_marathon) to stay up-to-date with the latest GORE-TEX® Philadelphia Marathon news

About W. L. Gore & Associates, Inc.: Gore is a technology-driven company focused on discovery and product innovation. Well known for waterproof, breathable GORE-TEX® fabric, the company’s portfolio includes everything from high-performance fabrics and implantable medical devices to industrial manufacturing components and aerospace electronics. Founded in 1958 and headquartered in Newark, Del., Gore posts annual sales of more than $3.2 billion and employs approximately 10,000 associates with manufacturing facilities in the United States, Germany, the United Kingdom, Japan and China, and sales offices around the world. Gore is one of a select few companies to appear on all of the U.S. “100 Best Companies to Work For” lists since the rankings debuted in 1984. The company also appears regularly on similar lists around the world. Learn more at gore.com.

GORE, GORE-TEX, and designs are trademarks of W. L. Gore & Associates, ©2014 W. L. Gore & Associates, Inc., 295 Blue Ball Rd., Elkton, Maryland, 800-431-GORE, gore-tex.com

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