Goodhew Introduces Modern Designs Crafted in the USA for Fall 2013

Lifestyle Inspired Performance Technology blended with Modern Design and Color all Crafted in the USA
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Chattanooga, TN – January 10, 2013 – Goodhew® expands its offerings of socks for every walk in life™ with its new Fall 2013 collection. The new collection balances Goodhew’s Modern Eclectic group of bold expressive patterns with the richness of its Lux Performance category of textures, marls and mélange sweater knits.

Goodhew maintains its commitment to craft all its socks in the USA and the majority of its superfine merino wool content is grown on American free-grazing sheep farms. The lifestyle inspired performance Fall 2013 collection introduces bold stories of cross-seasonal colors and styles that appeal to multiple generations and occupations. Fresh modern patterns and textures are crafted with natural and renewable signature yarns rendering the ultimate in comfort, performance, and style.

The lifestyle inspired performance technology includes Accu-Fit Technology, custom crafted performance yarns (such as Cashmerino, Bamboo, and Lambswool Alpaca), and feature rich constructions found in high performance outdoor and athletic products. The richness of its lux styles compliments the modern patterns in an array of sweater knits, marls and textures.

Women’s Modern Expressionism – Shoji ($17.99), Genie Medallion ($16.99), Tapestry ($21.99), Whirlwind Stripe ($21.99)

Highlights in the Women’s Modern Collection reflect a sense of bold expressionism with Goodhew’s signature Cashmerino / Bamboo combination. The Shoji, an abstraction of a Japanese garden pattern, the bold Genie Medallion, and the Tapestry with its feminine yet clearly contemporary interpretations, add dimension to everyday dressing with style. A mix of stripes and colors, the Whirlwind, is a convertible over-the-knee to turn-cuff knee high.

Women’s Lux Performance – Highlander ($24.99), Chukka Medley ($21.99), Rib Mélange ($21.99), Wavey Plush ($15.99)

Inspired by the highlands and rolling country hillsides, the Highlander knee high and the Chukka Medley crew are both comprised of a combination of Cashmerino and Bamboo. The Rib Mélange blends dimensional multi yarn knits and tuck stitches giving it a heritage inspired look and feel. For those desiring the ultimate in comfort, the full cushion Cashmerino/Bamboo Wavy Plush crew offers up a chenille feel coupled with an undulating dimensional relief texture.

Men’s Lifestyle – Bandwidth, Ziggy, Tattersal ($17.99 ea.)

The Men’s Modern collection offers punctuation to the daily grey, khaki, and brown wardrobe with colorful pops of color and perhaps conversation for the feet in the Bandwidth, Ziggy, and Tattersal. All crafted from Cashmerino/Bamboo, the men’s lifestyle collection is non-cushioned except for the Bandwidth, which has the added pleasure of cushioning for times when it is preferred. 

Each of the new and updated styles, in addition to Sockwell’s full collection, will be on display during the Outdoor Retailer trade show at booth 162. For more information, please visit www.goodhew.us.com. Please contact Mandy Gresham at mandy@darbycommunications.com for more information.

About Goodhew:

At Goodhew we spin fresh designs and the heritage of American craftsmanship with natural premium yarns to bring high performance socks every day. Our Modern Craft design process merges our product knowledge with inspiration from cultural and human movements to create products that enhance your life. Because we care about your wellbeing, the wellbeing of our communities and our planet, Goodhew is committed to making all of our products in the USA. We focus on natural and renewable yarns and recycled and recyclable materials to lessen our environmental footprint. Goodhew – A Sock for Every Walk in the Walk of Life™. www.goodhew.us.com

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