GoLite Names Dana Donley Morton as Marketing Director

GoLite, the world’s premier producer of lightweight clothing and equipment, has named Dana Donley Morton as Marketing Director, effective October 30, 2008.
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GoLite Names Dana Donley Morton as Marketing Director

Boulder, Colorado, October 22, 2008 – GoLite, the world's premier producer of lightweight clothing and equipment, has named Dana Donley Morton as Marketing Director, effective October 30, 2008. As a member of the management team, Morton will report directly to GoLite Co-Founder and President, Demetri Coupounas.

Prior to GoLite, Morton was a senior strategist/researcher at the award winning ad agency Crispin, Porter + Bogusky in Boulder, CO. Morton launched her career in the outdoor industry in the 1990s as PR Manager for The North Face. Following The North Face, she moved to Jackson, WY and co-founded New Heights, a PR firm specializing in the outdoor and snowsports industries. After leaving Jackson, she became Marketing Director for the Outdoor Industry Association (OIA) and since then has had roles as product marketing manager with Google, Inc. and as a qualitative researcher at Radar Communications, both in Boulder.

“Joining GoLite feels a lot like coming home,” said Morton. “Leaving the outdoor industry for a few years allowed me to spread my wings and gain invaluable and applicable experiences in brand building and research. GoLite is in an exciting position and I couldn't think of a better place to be.”

“Dana has a rare combination of broad and deep marketing knowledge, outdoor industry experience, and an intuitive grasp for the essence of GoLite,” commented Coupounas. “We look forward to building our brand with her.”

Originally from Connecticut, Morton graduated from the School of Journalism at the University of Colorado. She lives in Boulder with her husband, one-year-old son and Golden Retriever.

GoLite® is the premier global manufacturer of lightweight performance apparel and equipment for active, outdoor sports. Environmental stewardship and social responsibility have been fundamental to GoLite®'s mission and core values since its founding in 1998, with a strong commitment to GoLite on the Planet™ through innovation, resourcefulness and partnership. GoLite operates in 19 countries worldwide, including Hong Kong, Australia, Germany, UK, US and Canada. For more information, visit www.golite.com or call 888-5-GOLITE.

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