GoLite® Retains Ashley Devery to Manage Public Relations

GoLite announced today that it has retained the services of outdoor industry veteran Ashley Devery to manage the company’s PR efforts in 2008.
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GoLite® Retains Ashley Devery to Manage Public Relations

GoLite announced today that it has retained the services of outdoor industry veteran Ashley Devery to manage the company's PR efforts in 2008. She will work alongside GoLite's Marketing Director Erika Bruhn to support the brand's relationship with key outdoor publications and expand its presence outside of the outdoor arena.

“We are thrilled to have Ashley on-board as we continue to grow the GoLite brand,” said GoLite Co-Founder and President Demetri Coupounas. “Ashley brings 18 years of PR and marketing experience to GoLite, with a proven track record in the outdoor, travel and consumer goods industries. She is a great addition to our growing team.”

For the past seven years, Ms. Devery has worked as a freelance PR consultant for several major outdoor industry brands including Lowe Alpine, Macpac and Avid 4 Adventure. Prior to that, she was Director of Corporate Relations for The North Face.

Ms. Devery's hire follows on the heels of several recent strategic appointments to GoLite, including Andy Burgess, Vice President of Product, Erika Bruhn, Marketing Director and Mark Flanagan, European General Manager.

Ms. Devery is an avid skier and backpacker and holds a B.A. from The University of Colorado. She lives near Boulder, Colorado with her husband and two children. She can be reached at 303-807-4688, or adevery@comcast.net.


About GoLite®
Founded in 1998, GoLite is the world's premier producer of lightweight clothing and equipment for active, outdoor sports. Inspired, designed, and tested in Boulder, Colorado, GoLite® products offer uncompromised performance at the lightest possible weight to maximize performance and enjoyment in the outdoors. Environmental stewardship and social responsibility have been fundamental to GoLite's mission and core values since its founding. GoLite is committed to minimizing its environmental footprint – to GoLite on the Planet™ - through innovation, resourcefulness and partnership. For more information on GoLite products, ambassadors, environmental or outreach efforts, visit www.GoLite.com or call 888-5-GoLite.

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