GoLite Footwear Outdoor Cross Training

GoLite Footwear Ends the Compromise With New Collection That Advances Outdoor Cross Training

NEWMARKET, NH, January 10, 2013 – Expanding on the brand's breakthrough collection that introduced the world to the category of Outdoor Cross Training (OXT), GoLite Footwear today announced their newest line. “This season we've pushed the OXT concept even farther, redefining what people can expect from their footwear,” says GoLite Footwear CEO Doug Clark. “The collection combines the lightweight agility of a trail runner, with the versatility, support and protection of a hiking shoe. That means zero compromise—for any activity, on any terrain.”

"Like every shoe we make, the new OXT collection starts with our RockAbsorber Technology,” explains GoLite Footwear Vice President of Sales Jody Linehan. “It absorbs the terrain at the ground level—like an SUV—and stabilizes the body. We combine this exclusive technology with lightweight EVA, TPU and a resin-impregnated rock plate to break the compromise between protection and agility.”

Highlights from the collection include the trail-runner-inspired Comp for men and women; the XT 85 hiker for men; and the adventure-travel-themed XT 90 for men and women.

“When we use the term ‘adventure travel,' we mean real adventure—not sightseeing,” says Clark. “This is for people who one minute are hiking on a trail, the next are scrambling across sharp rocks, and when the terrain levels off a bit, they break into a run. We effectively end the this-or-that decision outdoor enthusiasts often face.”

Topping off the innovation, upper protection comes in the form of TPU cages, rubber rands and nubuck rands—what Linehan calls “smartly designed, activity-specific, logical componentry.”

“By combining these technologies with the unconventional thinking that went into the Outdoor Cross Training collection, we've ended up with lightweight footwear that can do it all. You can hike, rock scramble, trail run—and nothing's going to slow you down,” concludes Clark.

GoLite Footwear's new additions to the Outdoor Cross Training collection will join its flagship styles introduced last year—the XT 80 and XT 89—and be sold at premium outdoor specialty stores across the country and prominent online retailers beginning in Fall 2013.

About GoLite Footwear
GoLite Footwear designs innovative shoes for trail running and outdoor pursuits where the terrain is uneven, the conditions are unforgiving and the reward is knowing just how far you can push yourself. Their patented technologies improve traction, stability and cushioning while promoting the body's innate ability to sense and adapt to its environment. Online at golite-footwear.com.


GoLite CrossTraining Mullet

GOLITE FOOTWEAR LAUNCHES NEW OUTDOOR CROSS TRAINING COLLECTION INSPIRED BY…THE MULLETNEWMARKET, NH, January 6, 2012 – GoLite Footwear today announced a breakthrough innovation that brings its trail running technology to what the brand has dubbed Outdoor Cross Training – or ...read more

GoLite Footwear Recovery Series

NEWMARKET, NH, January 9, 2013 – Expanding on the brand's mission to relentlessly pursue footwear advancements that truly meet real consumer needs, GoLite Footwear announced their newest line. “This season we have extended our Recovery Shoe series, offering a collection of ...read more

GoLite Footwear's New Trekking Collection

Winter Has Met It's Match With GoLiteFOOTWEAR'S New TREKKING CollectionNEWMARKET, NH, February 3, 2012 – Winters everywhere are about to get just a bit easier, thanks to GoLite Footwear's plans to bring their groundbreaking trail running technology to a collection of waterproof ...read more

GoLite Footwear's Revolutionary Discovery

GOLITE FOOTWEAR REVOLUTIONIZES TRAIL RUNNING WITH ROCK SOFTENING SPRAY AND THE TR63NEWMARKET, NH, January 5th, 2012 – GoLite Footwear today announced plans to bring to market two breakthrough technologies that take direct aim at the rocks they recently discovered hurt. “We're ...read more

GoLite Footwear Moves to New Warehouse

GoLite Footwear Moves to New WarehouseWest Coast Location will Result in Better ServiceNEWMARKET, NH, July 20, 2011 – GoLite Footwear announced that they have moved their warehouse to Barrett Distribution Center in Fairfield, California. The decision to leave their distribution ...read more

GoLite Footwear Boosts Performance with New Recovery Footwear

GoLite Footwear Boosts Performance with New Recovery FootwearNewmarket, NH, July 9, 2012 – If your brand just turned the world of trail running upside-down (soft-against-the-ground soles, anyone?), how do you follow up on your breakout success? When you're GoLite Footwear, you ...read more

GoLite Footwear Amps Up the Mullet with a Fresh Cut

GoLite Footwear Amps Up the Mullet with a Fresh CutNewmarket, NH, July 9, 2012 – Outdoor enthusiasts will never again be forced to choose between the lightweight agility of a running shoe and the protective stability of a hiking shoe, with the introduction of GoLite Footwear's ...read more

New England Footwear partners with Souls 4 Souls

New England Footwear ANNOUNCES PARTNERSHIP WITH SOLES4SOULS®, THE SHOE CHARITYShoppers are invited to donate funds or bring their ‘gently worn' shoes to NEF corporate offices.NASHVILLE, TN – DATE –New England Footwear, a leader in innovative footwear, is proud to announce ...read more

GoLite Footwear Kicks off GoLite Footwear Gecko Trail Series

GoLite Footwear Kicks Off GoLite Gecko Trail SeriesBrand will promote partnership with GECKO 501(c)(3) organizationMay 26, 2011, Newmarket, NH – GoLite Footwear announces the GoLite Gecko Trail Series, which kicks off this weekend. Created in partnership with Trail Runner ...read more