Garmont NA Promotes Chris Lussier to VP of Sales and Marketing

Chris Lussier has been named Vice President of Sales and Marketing by Garmont NA for their Outdoor Division. Chris Lussier will lead sales of Bridgedale®, Garmont® Footwear, and the Life-Link® product lines for the United States and Canada.
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Garmont NA Inc. announced today that Chris Lussier has been named Vice President of Sales and Marketing for their Outdoor Division. Chris Lussier will lead sales of Bridgedale®, Garmont® Footwear, and the Life-Link® product lines for the United States and Canada.



Chris begins his new position immediately. Prior to joining Garmont NA, Lussier was the founder of SmartFuel, Inc., a performance energy food company for athletes. Garmont NA hired Chris as the Bridgedale Sales Manager in 2003. Chris will report to Garmont NA President Gord Bailey.



“Chris has been invaluable to Garmont NA in developing products, strategies and programs with the UK-based Bridgedale Brand,” says Garmont N.A. President Gord Bailey. “His understanding of the Outdoor Market, experience with product development and passion for outdoor activities are a solid foundation for bringing the same successes to the Garmont and Life-Link brands.”



Garmont NA markets performance outdoor equipment, socks and accessories and distributes its products through specialty outdoor and sporting goods retailers in the United States and Canada. Garmont, Life-Link, and Bridgedale brands have won numerous product awards from Outside, SNEWS, Backpacker, Powder, and Backcountry magazines. It is a wholly owned subsidiary of Garmont SRL, based in Montebelluna, Italy. For more information about Garmont NA, visit the company’s website at www.garmontusa.com.

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