In a move aimed at improving dealer service, Jackson Kayak recently promoted Marty Cronin to Vice President of Sales for both the whitewater and recreation/touring divisions. Cronin, who has been with the company since its inception, formerly held the post of Vice President of Sales and Marketing of Jackson Kayak’s recreation/touring division.
The move is aimed at helping Jackson Kayak increase the dialogue with its dealers.“Dealers can expect a heightened level of sales support,” said Jackson Kayak founder Eric “EJ” Jackson. “Marty has shown his ability to identify the needs of our dealers and now we’re empowering him with the power to make decisions to respond to those needs more effectively.”
"My goal is to maintain our position as the leading whitewater brand, while also focusing more on the needs of our customers especially as we expand our product offerings,” Cronin said.
Cronin clearly relishes the challenge in front of him and believes he starts his new role with some clear advantages. “Our dealer base is the cream of the crop, our dealer programs provide solid profits, and our product development schedule is in high gear,” he said. “What an exciting time!"
Jackson explained that Cronin’s expanded role in sales would free up time in his own schedule to focus more on big picture directions and marketing for the company. Jackson was quick to point out he will still be accessible to dealers for staff and consumer trainings and events while adding Cronin to the Jackson whitewater sales staff so that dealers will have all the support and service they need to succeed with Jackson Kayak.
Founded in 2004, family owned and operated Jackson Kayak is the leading manufacturer of whitewater kayaks. In 2008, the company launched the Day Tripper, the first in an ever-expanding lineup of recreation/ touring boats. To learn more, visit the company website JacksonKayak.com