Boulder, CO—2.14.13 – Footbalance, an innovator in custom footbed technology, has joined forces with XTERRA, the nation’s premier off-road triathlon and trail running series. As a participating sponsor of all 2013 XTERRA championship events in the United States, Footbalance will connect with adventure seekers, weekend warriors and competitors participating in more than 100 off-road triathlons and trail runs held across the United States.
“We had a great trial run with Footbalance at a few of our events last year and found that our athletes embraced and praised the technology behind the footbeds,” said Tom Kiely, CEO of XTERRA. “We are really excited to have Footbalance as a fixture at our championship races and think they are a perfect fit for our audience.”
“Several of us in the North American office have participated in XTERRA events, and since our personal performances there were enhanced by our footbeds, we know first-hand what a great fit this partnership is,” said Footbalance North America’s president Matt Kaplan. “We’re pleased to enter into a partnership that will showcase the benefits of wearing Footbalance custom molded footbeds for trail running and mountain biking. We love these races, and we’re looking forward to a great season.”
XTERRA athletes will get exclusive deals on custom-molded footbeds that can be custom molded on-site at each XTERRA championship event in the United States this year, starting at the XTERRA West Championship at Lake Las Vegas, Nevada on April 13, 2013.
Footbalance's individually molded footbeds support feet properly for improved biomechanical efficiency to help improve comfort, health and sports performance, and are available in varying thicknesses and rigidities for specific sports like those affiliated with XTERRA--mountain biking and trail running. The molding process is done in fewer than ten minutes by trained Footbalance dealers using the Footbalance Recommendation System (FRS) software to provide a free overview of the users’ unique foot dynamics and stance.
With its North American Headquarters in Boulder, Colorado, Footbalance was developed by a Finnish physiotherapist specializing in podiatric medicine. The system enables the rapid production of fully customized footbeds at retail stores in less than ten minutes. Available for fittings at shops and special events across the US and Canada, Footbalance footbeds support your feet in proper alignment to promote healthy foot function, improving overall body alignment.
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About Team Unlimited/XTERRA: TEAM Unlimited is a Hawaii-based television events and marketing company, founded in 1988. It owns and produces XTERRA and in 2013 will produce more than 100 XTERRA off-road triathlon and trail running races in 18 countries worldwide. In the U.S. alone nearly 200,000 participants took part in the XTERRA lifestyle. In addition, TEAM TV has produced more than 300 adventure television shows resulting in three Emmy’s and 42 Telly Awards for production excellence since 1990. View samples at www.xterra.tv, and learn more at xterraplanet.com and xterratrailrun.com.
XTERRA Media Contact: Trey Garman, Vice PresidentPhone: 808-792-2603 // Email: firstname.lastname@example.org