Footbalance appoints new distributor in Norway

Sportmarket Nordic AS will add 100% custom-made Footbalance insoles in their product offering in Norway from January 2013.

Sportmarket Nordic AS will add 100% custom-made Footbalance insoles in their product offering in Norway from January 2013.
Sportmarket Nordic AS and the mother company Sportmarket Nordic AB are known in the sporting goods segment for their expert staff, well composed product portfolio and high level of service. Distributing Footbalance in Norway continues Sportmarket's emphasis on service and expertise. Sportmarket staff will deploy the Footbalance system to more efficiently help customers select the right shoes for their own foot type and to customize their selection for a perfect fit.
The Footbalance store concept - a comprehensive foot-analysis and individually molded insoles made directly on-site by the retailer - has attracted a great deal of interest both in North America and in Europe.
“There is a clear demand for our concept in the market. The product is good and well-designed, and consumers have responded very well to the Footbalance proposition,” says Tassos Karamouzis, Area Manager Scandinavia at Footbalance.
Footbalance CEO Tom Jungell credits the company´s success to both hard work and the innovativeness of the Footbalance concept:
"We pride ourselves on working closely with each of our partners to deliver value for both them and their customers. With our computer-aided foot analysis and rapidly molded custom insoles provide Sportmarket Nordic AS with a concept that allows retailers to offer a superior service to recommend the right shoes to each customer and further set themselves apart from the competition."
The strength of Footbalance lies in its roots. Dozens of doctors and physiotherapists took part in its product development and the concept was tested on over 3 000 patients, from everyday people to elite athletes, prior to entry into the market.
Within four years Footbalance has grown from a domestic Finnish company into an international player, whose insoles are currently sold in 18 countries on three different continents.

Hilkka Liponkoski
Global Brand and Marketing Director

Footbalance System Ltd.
Hämeentie 135 A
00560 Helsinki

Gsm: +358 40 574 4445
Fax:  +358 9 726 1703
Skype: hilkka.liponkoski

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