Fischer Sports Hires Mike Hattrup as Backcountry Specialist / Western Territory Manager

Author:
Publish date:

Ski industry icon to lend backcountry product insights.

AUBURN, NH June 02 2017

Fischer Sports USA announced today the hire of legendary skier and ski product developer, Mike Hattrup to the position of Backcountry Specialist / Western Territory Manager. Hattrup, an AMGA certified guide and longtime ski industry icon, will lead up backcountry outreach and product development, while supporting western regional sales of the Fischer Brand.

original_a339bfc8c918ad033e4ad9bc14468573

“I’m incredibly stoked to be joining one of the most iconic brands in skiing. They have a rich history of producing innovative products, and I’m looking forward to working with the US and the Austrian teams to build the backcountry business,” Hattrup said of his new position, which will be based remotely in Sun Valley, Idaho.

Fischer’s focus has turned in recent years on backcountry growth pairing their long history of high end product in the alpine realm with technology borrowed from their category leading nordic skis. The resulting products have been innovative and award winning.

“Anyone who knows Mike Hattrup’s name knows that he’s exactly the right guy for this job,” explained Fischer CEO Ryan Leach. “We’re thrilled to see him take the reigns and to bring Fischer’s programs to new heights.”

About Fischer Sports

Founded in 1924 by Josef Fischer, who began making handcarts and sleds in a barn, Fischer Sports has become successful on an international scale through a tradition, pioneering and technological advancement. Today Fischer Sports is a full-range supplier for both Alpine and Nordic skiing equipment and have made it their mission to offer every category to the ever-focused skier more than just an outstanding product, but sophisticated technology and design that allows them to have an better skiing experience. For a look at Fischer products, log onto www.fischersports.com.

Related

reeder

Fischer Taps Reeder as Nordic National Sales Manager

AUBURN, NH – Fischer Sports U.S.A announced today the hire of Steve Reeder as National Sales Manager for Nordic Skiing. Reeder, a long time New England sales representative with Fischer will assume the responsibilities in his new position beginning April 1st, 2015. “We could not ...read more

Turnamic 1

Enter to Win Skis & Bindings from the Future: Fischer Sports / TURNAMIC®

Completing their fully integrated system from boot to ski, Fischer Sports launched TURNAMIC®, a range of binding and boot soles designed to improve fit, function and the connection to skiing at all levels. Easy to use with a simple turning mechanism. Tunable, tool-free ...read more

JulboHires

Julbo USA Welcomes Crothers & Lucrezi to Marketing Staff

WILLISTON, VT- Celebrating its tenth year in the United States, Julbo Eyewear is proud to announce two new hires, David Crothers and Gina Lucrezi, to bolster marketing and mountain athlete outreach. “The mountains are where our culture as a company comes from,” explained Julbo ...read more

fischer-ski_ranger_header_nikiskilinks_16-9

Fischer Sports Partners with Press Forward

AUBURN, N.H. Fischer Sports, a family-owned, global leader and supplier of snow sports products, announces a complete pairing with Press Forward PR for media relations. The public relations partner in the U.S. for its category leading Nordic products since 2013, Vermont-based ...read more

CREATOR: gd-jpeg v1.0 (using IJG JPEG v62), quality = 95

Introducing North: Eco-Friendly Backcountry Wax and Tools from Swix

Formulated to meet the highest environmental standards, NORTH, a new collection by Swix, is designed for freeride and backcountry applications in a concise collection made to simplify waxing for new users. This easy collection is a single point of purchase for freeride and ...read more

DSCN7772-e1480957090717-878x600-1

Fischer Retains Sopris Sales for Nordic Colorado Territory

AUBURN, NH. — Fischer Skis U.S., LLC, a wholly-owned subsidiary of privately-held Fischer Sports GmbH, announces the hire of Sopris Sales for nordic brand representation in the Mountain West territory of Colorado, New Mexico, Utah and Wyoming. The four- person agency based in ...read more

Fischer Sports Logo

Fischer Sports adds a new Sales Rep for the California, Nevada and Arizona Territory

Auburn, NH (September 10, 2013) -Fischer Sports, a family-owned, global leader and supplier of snow sports products, announces Roff Carter, a long time hardgoods rep living in Truckee, CA, has been contracted to service the greater California region for Fischer Alpine skis, ...read more

Mammut Appoints Takahashi for Western Canada Territory Manager

Mammut, the Swiss quality providers of alpine gear and apparel, has appointed veteran outdoor brand representative Earl Takahashi as their new Western Canada Territory Manager. Joining the seasoned sales force of the Mammut Sports Group, Takahashi will bring his years of ...read more

Fischer Celebrates Backcountry Magazine’s Editor’s Choice Award for the Hannibal 106

AUBURN, NH- With serious design input from AMGA ski guide and Fischer’s US Alpine Product Manager, Mike Hattrup, and Fischer’s team of US guides, the Hannibal 106 is a product of collaboration between the U.S. Fischer office and headquarters in Austria. “Our goal was to build a ...read more