Exum to Partner with La Sportiva as Exclusive Footwear Sponsor - SNEWS

Exum to Partner with La Sportiva as Exclusive Footwear Sponsor

La Sportiva N.A. announces a new partnership with Exum Mountain Guides, a year round mountain guiding service that specializes in rock, alpine, ice and ski mountaineering.
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La Sportiva N.A., makers of technical climbing, mountaineering, Mountain Running®, hiking footwear and ski mountaineering hardware, announces a new partnership with Exum Mountain Guides, a year round mountain guiding service that specializes in rock, alpine, ice and ski mountaineering. Effective immediately, La Sportiva will serve as Exum’s exclusive footwear sponsor for 2011 and beyond.

“La Sportiva is honored to be the footwear of choice by the prestigious Exum Mountain Guides,“ says Jonathan Lantz, President of La Sportiva North America. “Beyond exposing the La Sportiva brand to the Exum community and clients, we are thrilled to outfit some of the most experienced guides in the world with our performance footwear such as the Ganda Guide. Additionally, we are excited to work together and share information with core climbers that are in the field every day to develop new products that will help push the limits in the mountains.”

With over 80 years of experience, Exum Mountain Guides are some of the most experienced and respected guides in the world. Exum is an AMGA (American Mountain Guide Association) accredited guide service with the highest number and largest percentage of certified guides of any mountain guiding service in the country. Based in Jackson Hole, WY, Exum not only offers their clients unparalleled service worldwide, they also offer avalanche education courses and provide pre-deployment mountain training to various military special force units and private security firms.

"We have pursued perfection in the art and science of mountain guiding since our inception,” says Mike Poborsky, Director of Exum Mountain Guides. “We are very proud of this partnership. La Sportiva is the true leader in mountain footwear, offering the most innovative, functional and dependable footwear for the mountain environment that our guides live and work in. This partnership has been a long time in the making."

Exum Mountain Guides plan to outfit both their guide staff and clients with an array of La Sportiva footwear. In addition to the Ganda Guide, product will include the Ganda, Boulder X, Trango S EVO GTX and more. For more information on the Exum Mountain Guides and any of their programs, please go to http://www.exumguides.com/.

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