Early Riser Coffee Launches Strip Set Cold Brew to Satisfy Summer Thirst and Support Fishing Conservation

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Dorset, Vt. – May 7, 2020 - Early Riser, the angler-friendly premium coffee company, is introducing Strip Set Cold Brew, a killer new coffee specifically roasted to be brewed and consumed while cold. Not only does it satisfy the need for caffeine and refreshment in warmer summer months, every bag sold delivers on the company’s ongoing commitment to donate $1 to fishing-related conservation.

To celebrate the launch of this new coffee, Early Riser is releasing its short film Bounce, originally screened in the 2019 Fly Fishing Film Tour. The film features renowned Tarpon guide David Mangum and some of the most dramatic tarpon fly fishing footage ever captured.

The tarpon is at the center of this product launch, with the $1 from the sale of Strip Set Cold Brew going to support the important work of the Bonefish & Tarpon Trust (BTT).

"We thank Early Riser for supporting our work to conserve bonefish, tarpon and permit fisheries," said Nick Roberts, BTT director of marketing and communications. "One dollar from every bag sold benefits our mission, helping to ensure a healthy future for the species we love to pursue on the flats."

To further support efforts of the BTT, Early Riser is also rolling out a film entitled The Trouble with Tarpon, which focuses on the amazing tarpon fishery in the Florida Keys—exposing the issues that face this amazing fish and the efforts being undertaken by anglers and conservationists to preserve and protect them.

“We appreciate Early Riser's partnership and support of our mission,” said BTT president and CEO Jim McDuffie. “Through the film Trouble with Tarpon, Early Riser and BTT cast a light on the threats facing the tarpon fishery and give viewers an up-close look at BTT's Tarpon Acoustic Tagging Project, the results of which will help inform tarpon conservation, protect critical habitat, and improve fishing regulations."

The Coffee

Strip Set Cold Brew is coffee best enjoyed colder than the ice in your veins as you watch your fly disappear into the oversized jaws of an underwater predator before offering a braided core uppercut to the mandible. It’s also delicious when served at 33 degrees Fahrenheit. This coffee is smooth and rich, with an extra helping of caffeine to keep you focused during the long hot daylight hours that mark the best part of fishing season. Specifically roasted to be brewed and consumed while cold, this smooth operator has familiar hints of cocoa and dark chocolate while still maintaining zero calories and being coffee. Imagine chocolate milk, except not milk, not chocolate, and it’ll light your brain on fire with Planet Earth’s finest performance enhancer.

Directions to Brew

To brew, combine 1⅔ cups of grounds with a quart of cold water, leaving it in your fridge overnight, straining, and adding cold water to dilute to taste. This is the roast that got our company started, and now it can start your morning, mid-morning, lunch, afternoon, evening, and possibly even night.

The Full Line

The Early Riser product line also includes Morning Mend and Double Haul, two original whole-bean flavors that also benefit fishing conservation through the donation of $1 per bag to organizations that protect the fish and habitat that sustain us. For coffee lovers, there is also a subscription option that will have any or all Early Riser blends delivered free to your doorstep every two or four weeks with a discount of 20 percent.

All Early Riser coffees use only hand-selected fair trade beans—small-batch roasted and packed fresh. To learn more about Early Riser and to see the entire product line, visit earlyriser.co.

MEDIA CONTACT:

Kasey Cooley
262-227-8357
kaseyc@gunpowderinc.com

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