Drift Innovation Cameras Partners with Verde PR

Drift Innovation, manufacturer of the X170 wearable action sports camera, today announced a public relations partnership with Verde PR & Consulting.
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Boyne City, Mich., (April 14, 2010) – Drift Innovation, manufacturer of the X170 wearable action sports camera, today announced a public relations partnership with Verde PR & Consulting.
Drift's product, the X170 point-of-view camera, offers high quality video (720 x 480 pixel), 5 mega pixel photos, a 1.5” color LCD screen for playback, 170° wide angle lens that can be rotated 300° and complete with a 5m wireless RF remote control. The product can be mounted to your helmet, goggles, handlebars and more.
After successfully launching into the UK and European Markets, Drift Innovation enlisted outdoor industry veteran John Rounds to drive the North American market introduction. “As a brand looking to gain exposure in the U.S. outdoor and action sports markets, I wanted to partner with an established and broad-reaching public relations firm, “ said Rounds. “Verde has the capability and market knowledge to help Drift and the X170 build awareness and demand across the markets that are important to us.”
As the wearable action sports camera market continues to grow and gain popularity in numerous markets from power sports to water sports, Drift demonstrates a unique vision. Drift wants to get everyone out filming their adventures and sharing them with their friends and family by offering a rugged yet simple and high quality product at an incredible value.
The X170 sets itself apart from any other hands-free video camera in the market. The package includes all the mounts that offers a wide range of mounting possibilities, a built-in color LCD screen to confirm you captured your shot, a wireless remote control that enables your to start and stop your videos or take photos without having to stop your activity, and both AV and USB cables to view and download on a TV or computer. The entire kit retails at $199.
Drift is coming soon to B&H Photo and Amazon.com for online purchases. To learn more, please visit: http://www.driftinnovation.com/.
About Drift innovation:
Drift Innovation is a wearable Point of View Camera product company offering consumers wide-angle recording capabilities to capture all their adventures and activities. Designed with smart real life use features, it is highly recommended by the specialists in outdoor sports, motorsports, and snow sports. Drift captures the action from the every individual's point of view and offers easy ways to share and re-live the experience with friends and family. For more information about Drift Innovations, visit www.driftinnovation.com.

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